Carib Brew­ery Ltd yes­ter­day launched its Good Samar­i­tan Christ­mas Cheer Bus ini­tia­tive which will be rolling out across T&T, spread­ing the joy and mag­ic of the sea­son.

The ini­tia­tive will run un­til De­cem­ber 14 us­ing the themed Bus from Carib’s Good Samar­i­tan Christ­mas TV com­mer­cial.

The Carib team will be jour­ney­ing across the coun­try shar­ing Christ­mas cheer and spread­ing acts of gen­eros­i­ty that in­clude free gas cards, gro­cery vouch­ers, free street food, vol­un­teer­ing at an an­i­mal shel­ter, vis­it­ing & groom­ing the el­der­ly and bring­ing San­ta with Christ­mas good­ies to do­mes­ti­cal­ly dis­placed chil­dren.

“We want to am­pli­fy the cam­paign’s themes of Good Samar­i­tan-ism, kind­ness, gen­eros­i­ty and lend­ing a help­ing hand, there­by in­ject­ing a much need­ed dosage of good news and pos­i­tiv­i­ty in­to our na­tion­al com­mu­ni­ty. It’s im­por­tant to re­mind peo­ple that Christ­mas is a time to spread love, joy and hope es­pe­cial­ly to those that are re­al­ly strug­gling,” a re­lease stat­ed.

“Over the next few weeks we will re­ward the every­day Good Samar­i­tans in our com­mu­ni­ties as we cel­e­brate the every­day he­roes that have touched our lives. We want to hear and share their sto­ries of self­less­ness, kind­ness and com­pas­sion. We al­so hope to spark a chain of kind­ness by em­pha­sis­ing the mes­sage of ‘Pay­ing it for­ward’,” it stat­ed.