Beer lovers will now have to pay more for their favourite beverage. This as Carib has increased its prices by $1.
A statement from Robin Cumberbatch, Head of Sales at Carib Brewery many of the brewery’s alcoholic beverages will increase, with the suggested retail price (SRP) to the consumer going up by $1 per bottle/can.
The beverages affected are Carib, Carib Pilsner, Stag, Carib Blue, Royal Extra Stout, Coors, Heineken, Guinness, Smirnoff Ice and Blue Moon.
Cumberbatch said three of the alcoholic beverages which will not increase in price are Caribe, Hurricane Reef and Mackeson.
Additionally, he said there will also be no increase for any product in the company’s low or no alcohol portfolio (soft drinks) such as Shandy, Ginseng, Malta and Smalta.
Cumberbatch noted that 2021 was a very dynamic and difficult year managing the uncertainly of the pandemic and actions taken by its management, along with global macroeconomics.
“As has been well documented, spiralling raw material and shipping costs have affected almost every industry and manufacturing operation world-wide. Carib Brewery was not spared this reality, but we chose to absorb the harsh impacts through to the end of 2021.
“Facing the continuation of same in 2022, we are forced to increase prices across many products in our portfolio,” he explained.
Further, Cumberbatch said while these increases are being passed on to the consumer, Carib remains confident that “they are practicable enough for our portfolio to help keep the much-needed traffic at the bars and restaurants.”
He added that notwithstanding the anticipated lingering effects, Carib is looking forward to a brighter and more predictable 2022.
President of the Barkeepers’ and Owners’ Association (BOATT) Satesh Moonasar said the increase was expected as Carib was one of the few alcohol producers not to raise its prices last year.
“It was something that we expected. We were looking out for quite a while because all alcohol providers in the country have already raised their prices. I think Carib would be the last one to raise, but at the same time we need to look at it because there are rising costs from all different directions. So bars would have to make the adjustment as well,” he said.
Moonasar further noted that the price increase could place more pressure on the already reeling bar and restaurant industry which has suffered immensely throughout the pandemic due to closures and restrictions in the sector.
“So this is just a difficult obstacle in our way here right now. But again it is what it is and we have to deal with it the best we could. But this will affect foot traffic into businesses and bars and restaurants at this time,” he said.
Moonasar added that most likely bars will have to start selling beers at a $12 price point based on the notice put out by Carib.