In a few days, the reign of the merry monarch will be on the way once again.
After some early uncertainty, there are signs that the 2026 Carnival will be executed as expected.
Last week, Minister of Culture and Community Development Michelle Benjamin stated that accommodation across the country is fully booked, while arrivals at Piarco International Airport had recorded more than 37,000 visitors.
Major all-inclusive events last week Saturday, Fete Gala at the Queen’s Park Oval and Queen’s Royal College’s Fete Royal, reported they were sold out. The greens and the North Stand at the Queen’s Park Savannah were similarly heavily subscribed, while the Eye Slam Concert held at the Flava Village created not only foot traffic at the Savannah but also vehicular traffic in and around the city for those trying to attend or drive around uptown Port-of-Spain.
While it appears to be business as usual from those indicators, there have been some casualties along the way.
On Friday, Ticket Federation confirmed there were at least 40 events that appeared on the brand’s event ticket calendar last year, which did not find a space in this year’s Carnival.
While this season is about two weeks shorter than 2025, some notable omissions include Out in South, Mega, GT Sea and Gateway to the World.
Lost Tribe bandleader and Trinidad and Tobago Carnival Bands Association (TTCBA) vice president Valmiki Maharaj admitted that the uncertainty that lingered over the season as a result of changes made to policies regarding alcohol prices and venue availability, which directly impacted the industry, did not simply disappear.
“I don’t think this feeling has dissipated because change in a society or change in any space gives people sometimes an uneasy feeling, whether the change is considered good, bad or anything in between. Generally speaking, when you’re in a space of structural change or any sort of change, you kind of feel nervous about it,” said Maharaj in a phone conversation with the Business Guardian on Friday.
However, he said from his perspective as Lost Tribe bandleader, his brand has enjoyed a successful Carnival so far, although he felt the structure of T&T’s Carnival in terms of bands launching mid-year helped many manage the pivot required for those changes.
“The response to the band has been great. Our sales have been good. We launched in July last year, and the initial response to everything has definitely been good. Our process of purchasing, our process of production and everything, by extension, starts earlier as well. And we do that because we just needed time to be able to produce and for you know, do what we have to do so that as well, has been doing good. With regard to Fete Yard, Fete Yard was, I mean, to us, a grand success,” said Maharaj.
However, he did acknowledge that there had been feedback that the TTCBA received where particularly smaller bands had struggled.
“Some of the smaller bands have told us that, yes, their sales are slower. But as well, some of the smaller bands, their sales patterns are very different, so they launched their bands later, and the bulk of their sales come in later. So I’ve had conversations with many of them and some bands spend the months before preparing the costumes and so, but their sales happen in the weeks immediately before Carnival. So right now, they will be selling to the people coming down,” he said. “So I think the true recognition of how Carnival’s patterns have changed would really come on Ash Wednesday.”
Earlier in the week, a call was made for a wider assessment of the economic impact of Carnival during last week Wednesday’s Term Finance Wellness Wednesday webinar, Carnival & Culture—Fuelling Economic Growth in T&T. National Carnival Commission (NCC) CEO Keiba Mottley confirmed that the NCC is collaborating with the Inter-American Development Bank on a pilot study to measure Carnival’s economic impact.
It was a discussion in which Maharaj participated, and he, along with other presenters, noted that many aspects of Carnival experience are often overlooked compared to the large Carnival bands and major fete events, as he noted that there were several smaller or cheaper events that could similarly attract tourists.
Andre Jeffers, chief strategy officer at ANSA McAL, agreed the marketing for these events needed to be improved, as excluding these activities could lead to T&T losing out on foreign exchange from visitors who feel priced out of Carnival.
Jeffers said, “We know that the influx of visitors really does impact the festival, both in terms of the vibe of these very excited foreigners coming in that last 10 days, but also obviously in terms of the direct foreign exchange. So, just thinking strategically, I do believe that the cost of coming in, accommodation, can be very prohibitive.
“And then to Val’s point, those foreigners are typically viewing the Carnival from social media, and the loudest voices on social media around where we need to be and what flights we need to go tend to be the higher priced ones, and so when they make a purchase decision around coming to the Carnival and they have flight and accommodation. They say I have to be in this fete, that fete, that fete, that’s where all the hype is. I think it then presents a prohibitive challenge where the visitor who may have been coming every year now has to make a decision between Trinidad and another carnival or between Trinidad every other year or every three years.”
He continued, “And so just thinking around strategies. I do believe that it can go a long way if the larger voices on social media, the larger brands, start having a bit more broader segmentation of their offerings. Because it’s all well and good to say, well, you know the Gayelle, but is the Gayelle getting that level of visibility in terms of promotion, packaging, marketing, that the foreigner can then make a decision and feel as if this is the place to be, this is where it is, this is the information, this is how I’ll be accommodated to get there and come back. And that same sort of gloss that the bigger brands have around the probably higher priced events, if they can add those to their portfolio or partner to add those to their portfolio, I think it can go a long way in terms of showing them as viable options for the foreign markets.”
Notably, Ganesh Kallicharan, the band leader of Chaguanas’ most popular J’Ouvert bands, Jouvert Junkiez, noted that sales for his band had been more positive than ever, as the band was on track to sell out ahead of schedule.
He explained that his band opted not to utilise the all-inclusive model, and instead focused on maintaining a traditional experience which attracted masqueraders.
