PETER CHRISTOPHER
Senior Multimedia Reporter
peter.christopher@guardian.co.tt
Courts Optical has entered into a charitable collaboration with United Way Trinidad and Tobago.
In an event at the Courts Megastore in El Socorro, on Thursday Courts Optical and United Way said the United for Vision initiative was aimed at improving childhood literacy and health.
Shiva Mungal, the Managing Director of Unicomer (Trinidad) Ltd, said the core vision behind the partnership is to ensure every child has the opportunity to learn, grow, and succeed without "preventable barriers" standing in their way.
Pointing to the fact Courts was celebrating 35 years in T&T, Mungal said that the Unicomer Group (the parent company of Courts) believed its business success should not be measured solely by financial growth, but by the positive impact made on the communities they serve, as he endorsed the initiative.
Gail Sooknarine, CEO of United Way said the group was aiming to help 1,000 students via the initiative.
"We work in schools where many of the parents are unable to afford these monthly expenses," she said, adding "That might be those household expenses, so things like vision wear or other medical preventative care issues, parents are really unable to afford those things in these communities, and so they left and they go unchecked. So an initiative like this is essential for assisting students who might need it."
She said her team had been working closely with school principals in these communities. She stated the programme would provide free comprehensive eye exams and donated eyewear to ensure children can successfully read to learn by age eight. Beyond medical intervention, the partners emphasize corporate social responsibility by advising parents on the responsible use of technology to prevent future eye strain.
Kellon Craig, head of Optical further stressed the need for the initiative as he noted the increase in myopia in young children around the world due to increased exposure to screens via cell phones and tablets. He confirmed that the trend had been spotted by Courts Optical locally.
"Yes, definitely. We've seen that increase locally, that my team would have highlighted. So, for us, it's just ensuring that we make this eye examination accessible. So, as a private entity, while yes, we may have the different examinations available, this initiative is really going out and making sure that we get to the persons that may be in need. So, for us, it's providing the eyewear when it's needed, but it's also ensuring that we give that comprehensive eye exam to pick up on issues that may be underlying or going undetected," he said, while also acknowledging that Courts could explore reminding parents about the responsible usage of these items when purchased from Courts in the future.
