JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web browser. It makes web pages functional for specific purposes and if disabled for some reason, the content or the functionality of the web page can be limited or unavailable.

Thursday, May 29, 2025

Ivy Bar aims for Carnival boost

by

Peter Christopher
833 days ago
20230215

Car­ni­val concierge ser­vices can be a life­saver.

Par­tic­u­lar­ly for those who have heavy sched­ules and can’t move around as they would like to ob­tain what they need so that they can be ready to hit the road on Mon­day and Tues­day.

Typ­i­cal­ly, Car­ni­val concierge ser­vices are usu­al­ly con­nect­ed to cos­tume and tick­et col­lec­tions and de­liv­er­ies.

These ser­vices have grown in pop­u­lar­i­ty, and no­to­ri­ety due to scams and in­con­sis­tent ser­vices, in the past decade.

How­ev­er, the Ivy Bar is of­fer­ing some­thing a lit­tle dif­fer­ent, pro­vid­ing hy­dra­tion ser­vices via a concierge IV hy­dra­tion and IV pop-up clin­ic.

This ser­vice is geared to­wards those who went right down un­til they lie down and find them­selves un­able to get back up to con­tin­ue as a re­sult.

“We are go­ing to do in­tra­venous hy­dra­tion, which is what most who are in­tox­i­cat­ed ex­pe­ri­ence,” said Karen Ma­son, the Unit­ed States-based co-founder of the Ivy Bar.

She ex­plained that her team had been look­ing at po­ten­tial busi­ness­es to ex­plore dur­ing the Car­ni­val sea­son and up­on recog­nis­ing the high amount of al­co­hol con­sumed and the con­tin­u­ous stream of events par­tic­u­lar­ly lat­er down in the sea­son, that their ser­vices may be need­ed.

“We were just sort of think­ing of busi­ness Ideas, I thought that this would be a good ser­vice to pro­vide for Car­ni­val,” said Ma­son.

As the name would sug­gest, the IVY Bar would see their cus­tomers feed flu­ids in­to their sys­tem via IV feeds to push along their re­cov­ery.

“We are go­ing to do in­tra­venous hy­dra­tion, which is what most who are in­tox­i­cat­ed ex­pe­ri­ence,” she ex­plained.

The Ivy Bar will be host­ing a pop-up clin­ic at Al­bion Court, where these ser­vices will be of­fered dur­ing Car­ni­val.

She added that such ser­vices have been avail­able in Trinidad for some time.

“There are a lot of IV hy­dra­tion bars, there are ac­tu­al­ly a few in Trinidad, that pro­vide re-hy­dra­tion ser­vices,” she said, but she ex­plained that what sets the Ivy Bar apart is that while this ser­vice is avail­able at oth­er lo­ca­tions in Trinidad, they are will­ing to come to you.

“We are go­ing to come to you, your home, your apart­ment, wher­ev­er you are,” she said.

The Ivy Bar al­so plans to set up a pop clin­ic at a con­ve­nient lo­ca­tion to ac­com­mo­date rev­ellers who re­quire re-hy­dra­tion.

She gave the as­sur­ance that the team that would man these ser­vices are in­deed trained pro­fes­sion­als.

“We are li­censed prac­ti­tion­ers. We have done emer­gency ser­vices and in­tra­venous ser­vices for years,” said Ma­son.

She how­ev­er warned that while the ser­vice is geared to­wards those who are heav­i­ly in­tox­i­cat­ed and de­hy­drat­ed as a re­sult, it was not a mir­a­cle cure for a hang­over but rather a source of re­lief for those who are look­ing to re­cov­er.

“It de­pends on how in­tox­i­cat­ed you are. The treat­ment is not a mag­i­cal cure. They just pro­vide hy­dra­tion and en­er­gy, but your liv­er is what metabolis­es the al­co­hol. So it de­pends on your own body’s me­tab­o­lism,” said Ma­son, “But for a lot of peo­ple who are sig­nif­i­cant­ly de­hy­drat­ed by al­co­hol, these peo­ple will feel some de­gree of re­lief based on their lev­el of in­tox­i­ca­tion.”

It is not the first time that hang­over re­lief has been mar­ket­ed dur­ing the Car­ni­val sea­son.

In Car­ni­val 2019, the fete patch was in­tro­duced to the pub­lic as an an­ti­dote to hang­overs.

It was cre­at­ed by Damien And Sara Gur­ley and Michael and Melanie Lara­cy. The patch is re­quired to be worn be­fore the con­sumer starts drink­ing al­co­hol and is to be worn for a 24-hour pe­ri­od to al­le­vi­ate any hang­over feel­ing the morn­ing af­ter the par­ty.

Since then, oth­er hy­dra­tion patch­es, meant to grant hang­over re­lief have hit the mar­ket.

How­ev­er the IV treat­ment is very much an af­ter-the-fact rem­e­dy com­pared to the patch, Ma­son said her treat­ment would af­fect the body soon­er.

“They are oral med­ica­tions, they take a while to be ab­sorbed in­to the body,” said Ma­son on the use of the patch ver­sus the use of IV hy­dra­tion.

She said the IV treat­ment would have vary­ing re­sults based on the amount of al­co­hol con­sumed and the state of de­hy­dra­tion.

“De­hy­drat­ed peo­ple who are sig­nif­i­cant­ly in­tox­i­cat­ed will feel bet­ter in about an hour,” she said.

The ser­vice is al­so not just for the de­hy­drat­ed or hun­gover, but for those who are low on en­er­gy af­ter a long day at work or for in­di­vid­u­als who may have just dis­em­barked a plane and have an event to at­tend short­ly there.

Ma­son ex­plained that the treat­ment would al­so aid in boost­ing en­er­gy so the cus­tomers can prop­er­ly en­joy their events.

The Ivy Bar cur­rent­ly of­fers two treat­ments; ‘The Hard Fete Treat­ment’ which is geared to­wards boost­ing en­er­gy ahead of ac­tiv­i­ties which would see cus­tomers fed B Com­plex, folic acid, mag­ne­sium and nor­mal saline in­tra­venous­ly

The hang­over re­cov­ery mix, en­ti­tled “The Vibe Treat­ment” al­so fea­tures B Com­plex, folic acid, mag­ne­sium and nor­mal saline but al­so will in­clude on­dansetron.

The “Hard Fete Treat­ment” costs $800 while “The Vibe Treat­ment” will set cus­tomers back $900.

Since an­nounc­ing the ser­vice on so­cial me­dia, Ma­son said there has been sig­nif­i­cant de­mand.

“The feed­back that we have got­ten is why have you guys not been here be­fore?” she said, “We could have pushed this a lot hard­er or faster.”

How­ev­er, hav­ing ar­rived in time for Car­ni­val week, the Ivy Bar team is still ex­pect­ing to do sig­nif­i­cant busi­ness as the events ramp up to­wards the tail end of the sea­son.


Related articles

Sponsored

Weather

PORT OF SPAIN WEATHER

Sponsored