Ad­ver­tis­ing & Mar­ket­ing (Ja­maica) Ltd (Ad­Mark) has ac­quired Red Ad­ver­tis­ing and Mar­ket­ing Ltd in T&T.

“The ac­qui­si­tion is part of Ad­Mark’s strate­gic vi­sion to pro­vide its clients with a com­pre­hen­sive suite of mar­ket­ing and ad­ver­tis­ing ser­vices, while al­so ex­pand­ing its reach in the Caribbean,” a re­lease stat­ed yes­ter­day.

With this ac­qui­si­tion, Ad­Mark ex­pands its net­work of of­fices, with the head­quar­ters in Ja­maica, sup­port­ed by North Amer­i­can op­er­a­tions, and now with a pres­ence in T&T.

“The move will en­able the agency to of­fer its clients a more ex­ten­sive range of ser­vices, along with a deep­er, more pow­er­ful think­ing and ex­e­cu­tion,” the re­lease stat­ed.

“We are thrilled to add Trinidad to our grow­ing net­work,” said Arnold Foote, ex­ec­u­tive chair­man and chief cre­ative of­fi­cer of Ad­Mark.

“This ac­qui­si­tion bol­sters our com­mit­ment to our clients in the Caribbean, and we look for­ward to work­ing with the tal­ent­ed Trinida­di­an team to con­tin­ue pro­vid­ing award-win­ning cre­ative to our clients across the re­gion,” Foote stat­ed.

“This is an ex­cit­ing de­vel­op­ment for Ad­Mark,” said Pe­ter Lam­pert, VP of Client Suc­cess and In­vest­ment of The Ad­Mark Net­work.

“We are proud of this ex­pan­sion, and we look for­ward the po­ten­tial this ter­ri­to­ry of­fers,” Lam­pert stat­ed.

Ac­cord­ing to Ad­Mark the ac­qui­si­tion will en­able it to de­liv­er its ex­per­tise to the Trinida­di­an mar­ket, while al­so sup­port­ing client ex­pan­sion op­por­tu­ni­ties across the re­gion.

“The move is an im­por­tant step in Ad­Mark’s growth strat­e­gy. Ad­Mark was a top win­ner yet again in this year’s re­gion­al Amer­i­can Ad­ver­tis­ing Awards (Ad­dy’s), win­ning eight gold, eight sil­ver and a top award Best of Film, Video and Sound,” the re­lease stat­ed.