This week Raw Fitness Health Club will open its second location. The new spot at the Brentwood Mall is set to become the largest gym in Trinidad and Tobago.
The gym’s opening represents the latest step in Khan’s Poultry & Meats and its partner companies’ expansion into the Chaguanas borough.
In a period where many businesses have consolidated or even downsized their physical presence, the group has taken the opportunity to further establish itself.
Nyal Khan, Director at Khan’s Poultry and Executive director of Edan K Properties Limited, said the plans to expand had been in place well before the pandemic hit.
The impact of COVID-19 may have delayed it slightly, but Khan’s Poultry’s designation as an essential service created the ideal moment to push through for the group.
“Our planning with the Khan’s expansion, even the Raw Fitness expansion that planning was done well before COVID. So we actually started expanding Khan’s Poultry in 2018. And we have a long-term plan to expand the retail presence of Khan’s. So particularly with Khan’s being an essential service, that brand, in particular, was not negatively affected by COVID,” he said.
Since March 2021, the rollout has been in full force. Four new Khan’s Poultry locations were opened in Gulf View, Gasparillo, and two locations in Chaguanas at Munroe Road and Rodney Road, Endeavour, taking the number of Khan’s locations to six.
The Brentwood gym will be the third significant brand under the group’s umbrella that would be opened in the Chaguanas borough in the past 18 months.
The group had long had its eyes on further investment, which has surpassed $16 million, in the Central borough. The group saw vast business potential in the area, so when the opportunity came knocking, the group was ready to make the deal in spite of the pandemic’s challenges.
Khan admitted the time had not been kind to the Raw Fitness Brand, as, unlike the Poultry shop, the gym was closed for large chunks of the pandemic.
He added the Gasparillo branch was still some way off what was previously considered normal business.
“Gasparillo did suffer badly I mean, Raw Fitness along with some of the other gyms did close even before the mandates were issued to close gyms, because I think most of the gym owners realised that, you know, to be responsible, you really need to think about your members,” he said, noting that at the Gym’s peak it would have 100 recurring members.
The company has not hedged its bets in the slightest, as the Brentwood location commands 22,000 square feet and features an astroturf for futsal and indoor cricket.
“The decision to do the Brentwood location was planned well before COVID as well. We committed to taking the space at Brentwood, I believe that could have been around 2019 or even 2018. And of course, committing to taking the space, procuring equipment, having some of these contracts signed and sealed meant well, the plan was to move forward with the investment regardless, and then of course we must I mean, you know, being optimistic about coming out of COVID, we thought that having the gyms open, well at least doing the build-out late 2021 for an opening in 2022 It would give us the right timing to open on and at least ease back into the market,” he said.
Khan said the initial feedback ahead of opening has been positive. The large Raw Fitness sign, visible from the Solomon Hochoy highway, has garnered interest from the public thus far.
“We’re getting very, very good interest. We have people walking up to the location every day. When will we be opening? We get calls all the time. So there is significant interest in Brentwood, of course the sign is visible on the highway. So everyone knows we’ll be opening soon,” he said.
Khan explained that their highest concentration for the gym at Gasparillo occurs during the July/August period, but he was unsure if the recent announcement of a potential Carnival in 2023 could change that.
