In 1986 the first-ever Divali Nagar was held at Mid Centre Mall’s carpark in Chaguanas.
It was the brainchild of the then president of the National Council for Indian Culture (NCIC) Hansley Hanoomansingh.
“The NCIC expected 10,000 people to visit. However, on the first night, 23,000 people visited the Divali Nagar, which at the point in time was the largest celebration of the Indian Diaspora in Trinidad. This was the fillip needed to push Indian Culture in the forefront of cultural activities in T&T,” Visham Bhimull states in the History of the Divali Nagar.
“The Divali Nagar is a celebration of Divali, the Hindu festival of lights. The term ‘Nagar’ means city. It takes place every year, nine nights prior to Divali, ending on the night before Divali. It is the largest Divali celebration outside of India in one space,” the National Trust of T&T stated in Divali Nagar: The City of Lights.
Divali Nagar was held at the Mid Centre Mall’s carpark until 1989.
In 1991 the Divali Nagar got a new home at the Narsaloo Ramaya Marg Road, Chaguanas.
It has now become a local tourism event.
In 2019 it was said to have attracted approximately 150,000 people over the nine-night period.
“The Nagar has an annual theme which is taken from different aspects of Hinduism. There are educational activities and cultural performances by Trinidadians, from the wider Indian Diaspora and from India. A range of items are sold at the Divali Nagar including Indian clothing, Divali supplies and Indian and Indo-Trinidadian foods.
It is a very popular food spot for Trinidadians, many of whom simply visit to partake in the notorious pepper roti,” the National Trust stated.
As many as 120 small booths are rented to entrepreneurs hoping to showcase their products, NCIC president Dr Deokinanan Sharma told the Business Guardian.
There are also corporate booths on offer for larger entities.
“With the kinds of crowds that are here they usually get good exposure for what they are doing,” Sharma said.
Last year however the NCIC had to cancel the Divali Nagar because of the COVID-19 pandemic.
“After intense deliberations and assessing of the many risks involved and to ensure the health and safety of artisans, artistes, staff and members of the public, the Board of Directors of the National Council for Indian Culture has decided that it is most prudent at this time to cancel Divali Nagar 2020 celebrations,” NCIC’s public relations officer Surujdeo Mangaroo stated last year.
Unfortunately, the pandemic and the resultant measures put in place to stop its spread have forced the NCIC to have to cancel the Divali Nagar for a second consecutive year.
“We are not having any kind of activities like we used to have when the country was normal. All the businesses and the food court rental to small businesses all those are out for the NCIC and the Divali Nagar,” Sharma said.
Instead, Sharma explained the NCIC has had a cultural programme posted online.
“Things are really bad for businesses. If Divali was held under normal conditions this place would have been packed,” he said.
Sharma said the money raised from rent was one of the ways the NCIC funded the promotion of Indian culture locally.
“I think the people who do rent, they come year after year after year. So I suspect they do pretty well during the Divali Nagar but last year and this year we did not have the normal Nagar just virtual programmes only,” he said.
“It would have affected a lot of small businesses that used to come here and make some funds during that period and the number of people who usually come here, thousands and thousands every day would have given them fairly good sales,” he said.
Sharma said normally as soon as the Nagar finishes, the vendors “book again almost immediately for the following year.”
“That is out of the picture now and I don’t know what is going to happen next year. The way things are going it seems it will be another year of this kind of thing,” he said.
“I am really sorry for these small businesses it really used to be quite good during the nine nights of Nagar,” Sharma said.
Salisha Ragoonanan is one of those vendors who has been a tenant of the Nagar for years.
Ragoonanan is the owner of Elegant Accents located in El Dorado.
Last year was tough for her as the Divali Nagar was cancelled.
This year, however, Ragoonanan did not let the cancellation of the Divali Nagar extinguish her fire.
“Last year I did not do anything because of the COVID situation and then this year I decided to try it at the store to see what the response would be like,” Ragoonanan said.
With no nine nights of Nagar this year, Ragoonanan instead held nine days of $99 specials she called Divali Mela.
“COVID happened and sales have been down. What I did is run a promotion in my store, a Divali sale,” she said.
Elegant Accents sells gold and platinum plated jewellery and gift items.
“I created an event where I had little food on sale. I had give-aways from certain companies. And I had my specials. So things have been good for me,” Ragoonanan said.
“Normally I would be at the Divali Nagar site, over the years I have been there and I have had my sale in the Divali Nagar. Because of the pandemic, I am unable to go there so I decided to have it at my store and advertise it at my store so I set up and everything at my store and the response has been good. I have had clients from over the years who keep coming every year and it turned out to be really good,” she said.
Makh Ticklal of Makh Pottery in Edinburgh Chaguanas said while sales have been slow, he is happy that sales are happening at all.
“It selling, but it selling slow. I can’t complain. I have to thank God for the blessings,” Ticklal said.
Ticklal sells deyas and other clay products.
“Whole year we did not work so the little we now making selling. Because of the pandemic, we have not been working. So the little that we have is selling but it is selling slow,” he said.
Ticklal said customers who used to purchase 5,000 deyas from his store are now buying 500.
He sells deyas wholesale which others sell retail.
Even in the face of this small glimmer of hope with some sales and income, bandits robbed Ticklal’s store this week.
“I could have lost my life. They took my money and still aimed the gun at me,” Ticklal said.
The bandits got away with around $800 Ticklal said.
“Light will forever overcome darkness. This simple statement symbolises victory of goodness over things evil, and enlightenment over ignorance. The light of the dimple deya will illuminate everything that is around it with absolutely no discrimination- a profound lesson to be learnt by us all.
On this auspicious night of Divali, rows and rows of lights are lit and all darkness is removed,” Sharma stated.
“I feel certain that soon we will overcome the current deadly scourge affecting our entire world and that, life as we all know it will return to normalcy,” he said.