Within six months Novo Life Farms is expected to break ground for a new agro-processing facility in Guyana with plans to also expand into Suriname.
The Trinidad-based manufacturer is looking at Guyana and Suriname as the future bread baskets of the Caribbean.
The company wants to partner with farmers from the two South American countries for the supply of raw produce as it seeks to increase production and enter new markets with its line of processed products.
Last week, Novo Life Farms’ Chairman, Glen Ramdhani signed a memorandum of understanding (MOU) with Guyana Office of Investment to establish and replicate a similar agro-processing facility in Guyana to the one it has in Trinidad.
So why Guyana and Suriname specifically? Ramdhani told the Business Guardian (BG) these two countries are large and are blessed with rich, fertile land with varying soil types that can grow a wide array of fruits and vegetables.
“Our vision is where we see Guyana and Suriname as the breadbasket for the region and Trinidad and Tobago as the processing and logistics hub,” Ramdhani explained.
Novo, which was founded four years ago specialises in merging technology and innovation with agriculture to empower the lives of farmers to consumers and throughout the value chain, he said.
According to Ramdhani, Novo has already seen a significant impact since the launch of its agro-processing operations and has enhanced the consumer experience by raising the standards from production to packaging of its innovative products.
Its instant food line of products under the brand “LIFE” including baigan and tomato choka, dhal, callaloo, pumpkin, sweet potato, cassava and dasheen fries, flour and pasta, among other products continues to grow in popularity.
Ramdhani said these products were created for export to the diaspora, however, the local demand has been “phenomenal.”
“Even export demand is high. We are expanding our production for those products to meet both local and export demands and will soon have our first shipment to Canada and other markets.
“What we have done is infuse the facility with innovation in every aspect of the operation. The facility is data driven. Every decision, production, forecasting everything is driven by our AI (artificial intelligence),” Ramdhani said.
The company also uses robotics in some areas to create efficiency in production and to maintain high standards from the quality of the product to the packaging,” Ramdhani further explained, adding that Novo also has a zero waste policy as all aspects of the fruits and vegetables are used into manufacturing.
Lauding the efforts of local farmers, Ramdhani said they have shown the capacity to produce and thus sufficiently supplying the market as in the case of Government’s food hamper initiative during the lockdown.
But producing in large quantities remains challenging.
“Our local farmers are excellent at what they do, however, when you are speaking of the large quantities to supply export markets you must think regionally...If we were to consume all that’s required for export from local markets, it could result in disruptions to the other retailers and farmers’ markets, that’s why Caricom must be considered,” Ramdhani added.
How can local farmers increase production?
According to Ramdhani they need a market “willing to consume their harvest” and once that is available the farmers will continue to be “good at what they do.”
Sharing his passion for Novo Life Farms Ramdhani said it was his own life experience which fuelled the desire to provide food to the nation.
“I remember a time when we could not afford a proper grocery and had to cut and fit just so we can have basic food, and this was during the economic boom in 2002 to 2008. While many were prospering, we were struggling,” he said, adding that his LIFE products therefore, capture the very essence of his own journey.
“It’s because of that experience in life and also to ensure we as a region are in control of our own food; from farming to production and to the tables of every home, regardless of their economic standing. Every one must and should be able to afford a healthy meal. That’s why our brand is called LIFE,” Ramdhani added.
In detailing other aspects of the business operations he said Novo is currently in phase one, which is agro-processing.
Its goal is to help build farming capacity by buying and producing high quality locally grown, locally made products.
Phase two, he added, will be Novo’s indoor farm which will only grow crops farmers are unable to produce including foreign produce.
Ramdhani said the company has already secured the required technology to reliably grow a wide range of products and consistently deliver to the market.
But how expensive it is to employ and upkeep high tech systems in agriculture?
According to Ramdhani this really depends on the scale of operation, but he admitted investment can be significant.
Then there’s the cost associated with upgrading but this remains key to the viability of any operation.
“Maintaining and updating technology in a timely manner to minimise costly breakdowns are important. Another huge factor is having the required expertise. Once that is done, the return is there,” Ramdhani said.
While this may seem expensive for the average farmer, Ramdhani maintained that the future of agriculture is technologically driven.
Hence, the future farmer will be equipped with a tablet to monitor crops, using satellite to determine soil conditions and artificial intelligence to guide decision-making, he said.
This will also enable the sector to grow and manufacture a variety of crop to enable food security. On a wider scale improving the sector means making funding more easily and readily available.
Ramdhani noted that while the Agricultural Development Bank (ADB) is “structured very well” to support the sector with its low interest rates, which is ideal for farmers and smaller size agro-processors, there should be a separate fund for larger projects.
He encouraged Government to continue its education drive by hosting more agriexpos.
“This is going to translate into building creativity and driving innovation within the industry. Think of it like an agricultural version of CES (Consumer Electronics Show),” Ramdhani added.
So what’s next for Novo?
Ramdhani said the company will continue to use innovation to push the limits of agro-processing and food production.
“You will continue to see us produce products that are transformational and game changing,” he said, adding that the primary goal remains supplying locally and building the farming capacity.
