Term Fi­nance, through its brand Stan­dard Cred­it, has part­nered with so­ca artiste Mi­cal Te­ja as the ti­tle spon­sor for his event, Mas The Ex­pe­ri­ence, sig­nalling a deep­er push in­to sup­port­ing Car­ni­val and the wider cre­ative econ­o­my.

The com­pa­ny said the col­lab­o­ra­tion is de­signed to ex­tend be­yond the Car­ni­val sea­son, with a fo­cus on cel­e­brat­ing Car­ni­val cul­ture while strength­en­ing the busi­ness frame­work that sup­ports it. Cen­tral to the part­ner­ship is an em­pha­sis on re­spon­si­ble fi­nanc­ing and pro­mot­ing fi­nan­cial well­ness among cre­atives and en­tre­pre­neurs op­er­at­ing in the space.

Stan­dard Cred­it high­light­ed Te­ja’s abil­i­ty to blend mu­si­cal tra­di­tions, fus­ing the sto­ry­telling el­e­ments of ca­lyp­so with the en­er­gy of so­ca, as a key rea­son for the part­ner­ship. The com­pa­ny not­ed that this con­nec­tion mir­rors its own ap­proach to en­gag­ing com­mu­ni­ties and sup­port­ing in­dus­tries with strong cul­tur­al and eco­nom­ic im­pact.

The part­ner­ship will in­clude year-round en­gage­ments aimed at bring­ing to­geth­er stake­hold­ers across the Car­ni­val in­dus­try to dis­cuss op­por­tu­ni­ties, sup­port new en­trants and en­cour­age greater fi­nan­cial lit­er­a­cy.

As part of the arrange­ment, Te­ja will act as a brand am­bas­sador for Stan­dard Cred­it and will al­so pro­duce the com­pa­ny’s of­fi­cial jin­gle.

Term Fi­nance said it in­tends to build on the part­ner­ship through ad­di­tion­al ini­tia­tives and ac­ti­va­tions that sup­port the peo­ple and cre­ativ­i­ty that con­tin­ue to dri­ve Car­ni­val, while re­in­forc­ing the im­por­tance of struc­tured and re­spon­si­ble fi­nanc­ing with­in the sec­tor.