A year ago, a business connection in congratulating me for a personal accomplishment, described me as a pracademic. At the time of his comments, the word pracademic was not familiar to me. Using my approach of research to acquire knowledge, I decided to look up the definition of the word pracademic, sought to find out who qualifies to be called a pracademic, and to understand why pracademics are valuable to society.
Definition of a pracademic
A pracademic is one who understands the world of business and research, is equipped to generate and apply knowledge, engages in ongoing ideation, evaluates outcomes, and informs business practice. Pracademics possess qualities of curiosity, systems and evidence-based thinking, continuous learning, and the ability to translate knowledge into action.
In today’s rapidly changing environment; characterised by uncertainty and complexity, and increasing emphasis on sustainability and societal impact, organisations, be they in academia or enterprise, can no longer depend on leaders who are solely academics or solely practitioners. Instead, the leaders equipped to respond to change are those who envision the value of combining research with practical experience, to create evidence-based, innovative, and sustainable solutions for society.
The rise of pracademics - why is it happening
It has long been advocated that bridging the gap between academia and enterprise is beneficial to countries globally. This is also the case in Trinidad & Tobago (T&T) and the other Small Island Developing States (SIDS) within the Caribbean Community (Caricom). The narrowing of the gap, however, can only occur through a shared vision for transformation, meaningful collaboration, and societal impact, by leaders in both academia and enterprise. Where leaders in academia and enterprise operate in silos, the ability to convert research-based insights into ideas, and ideas into innovative solutions for real-world change is compromised.
The main factor driving the rise of the pracademic leader or pracademic-minded executive is the dynamism of the external environment. In a world of artificial intelligence, climate change, shifting workforce and customer expectations, geopolitical and economic changes, leaders’ decision-making should not be based solely on research practices, theoretical concepts, or outdated business practices.
The complexity of the worlds of academia and enterprise require a new way of thinking, continuous learning, speed, agility, and multidisciplinary approaches to problem solving and innovation.
In the same way that longevity in practice can no longer be suitable to address corporate needs, academic knowledge is not sufficient to enable universities to fulfil the role of
research and have positive societal impact. The future will increasingly belong to leaders who can translate knowledge into action and action back into further research and new knowledge.
When organisations recognise the significance of the pracademic leadership mindset, leaders’net capabilities carry more weight than their qualifications.
The Caribbean perspective
The countries of the Caribbean, like global SIDS, face multiple challenges. These include vulnerability to natural disasters, risk associated with dependency on one sector; mainly tourism for most countries and the energy sector for T&T, high debt to GDP ratios, increasing crime, low levels of innovation, low levels of R&D spending and talent flight.
The challenges and constraints as stated reiterate the urgent need for meaningful collaboration between academia and practice, and for pracademic leadership to play a pivotal role in bringing together universities, the business and entrepreneurial class, policy makers, professional associations, and community groups and to align knowledge creation with socioeconomic development. The risks of economic decline, provides an opportunity for increased university-industry collaboration.
Challenge for the pracademic leader in practice and academia
Notwithstanding the benefits of pracademic leaders in the business and academic world, these individuals may face challenges. The shift to pracademic leadership is tantamount to a shift from two defined strands; academic rigour and relevant practice, to a common singular strand of purpose, responsibility, and quality, shared by all.
The corporate pracademic leader is likely to face challenges in the business environment given the tendency for some within the corporate sector to view pracademics as being disconnected from the reality of the business world. Further, the culture of some organisations may not support the methodological approach that pracademics use to provide evidence-based recommendations to solve problems. Pracademics are also likely to face adilemma in reconciling organisational interests and research integrity.
The pracademic leader in academia also faces challenges. Research has indicated that many in academia still hold the position that academic rigour and business practice belong to two distinctively different sides, which should be kept apart. Further for many academics crossdisciplinary work as undertaken by pracademics, though relevant, would unlikely strengthen their publication record, a key metric of research excellence.
Despite the challenges faced, pracademics are valuable to universities; the epicentre of research as well as to the corporate sector; the epicentre of business practice.
Developing pracademic leaders
Given the valuable contributions of pracademics to organisations and nations, a concerted effort must be made to develop them. Targeted programmes, joint public-private research initiatives, and cross-sector initiatives are some of the ways to develop pracademic leaders and to bridge the gap between academia and enterprise.
Universities and other higher education institutions, the private sector as well as the state must play an active role in developing the pracademic-oriented mindset necessary for the creation of leaders, equipped to navigate change:
• Undertake action and applied research internally or through collaboration;
• Develop executive coaching and mentoring programmes;
• Develop communities of practice by bringing together stakeholders committed to solving identified problems;
• Support collaborative research through policy and fiscal measures; and
• Create a culture of lifelong learning
A future led by pracademic leadership
Pracademic leadership is not an emerging trend. As organisations navigate uncertainty and complexity, pracademic leadership will become a strategic necessity. Organisations across sectors and industries need leaders capable of challenging the status quo, asking questions, interpreting data, experimenting responsibly, and translating ideas into innovations for measurable impact.
Pracademic leaders are equipped to translate evidence from research into actionable insights, implement initiatives that create value and monitor and evaluate outcomes. Their evidencebased approach to management helps organizations become learning systems capable of continuous innovation while ensuring that research contributes to broader social and economic development.
The depth and breadth of the knowledge of pracademics, which stems from their dual identity of research and practice make them a catalyst of change and a strategic resource in the Caribbean’s transformation agenda.
Dr Judith M S Mark is a business strategy consultant, educator, academic coach and advocate for innovation-driven leadership. Contact her at: judithmmark@gmail.com
