Tobago’s tourism sector is once again navigating rough seas; this time caught between fragile airlift, rising operating costs and growing geopolitical uncertainty.President of the Tobago Hotel and Tourism Association (THTA), Reginald Mac Lean, has already sounded the alarm on what he described as a sharply underperforming winter season, which officially began on Monday, December 15.
Tobago, he said, is receiving international visitors, but not in the volumes normally expected for the Christmas and New Year peak.
“What is happening in Tobago right now...we are getting foreign tourism,” Mac Lean said. “We have the German flight on Condor and two flights out of London, but neither of those three flights is being filled. We have not filled our allocation on the flights.”
The weakness extends beyond direct Tobago services. Mac Lean noted that international flights into Trinidad operated by carriers such as KLM, British Airways and Air Canada are also failing to deliver expected numbers of Tobago-bound tourists. The New York service to Tobago remains a particular concern.
“A lot of locals, whether Tobagonian or Trinidadian, are coming in on that flight,” he said.
“There’s not a lot of tourists coming on that.” He stated that the single weekly frequency from New York limits Tobago’s appeal to short-stay US travellers. “You need two flights to properly pick up that market because US passengers generally take three-, four- or five-day vacations.”
The result is a winter season running well below historical norms. Just three and a half months ago, Tobago hotels were reporting Christmas and New Year occupancy levels of around 76 per cent. Three and a half weeks ago, we were at 42 per cent,” MacLean said.
While some dates have since recovered into the 50s and low 70s, he stressed that this period “should be in the upper 90s, if not close to 100 per cent.”
MacLean linked much of the decline to escalating tensions between the United States and Venezuela and the resulting uncertainty among international travellers.
“Yes, travellers are telling us there is a problem, and yes, we are seeing cancellations because of what went on with the US and Venezuela. That decline is being seen throughout Tobago, and we are also hearing it from some hotel partners in Trinidad.”
Those concerns are echoed by Curtis Williams, chairman of the Tobago Division of the T&T Chamber of Industry and Commerce, who said data gathered directly from hoteliers confirm a significant drop in international bookings.
“At my last meeting with the hotel association, members indicated that due to the tension between the US and Venezuela, there has definitely been a decline in bookings,” Williams said.
“Some hotels are seeing about a 34 per cent drop in international bookings. Others reported losses of 15 per cent, while one indicated as much as 37 per cent.”
Williams said he sampled about five hotels and found a consistent pattern of cancellations and reduced forward bookings. So I know I can say definitely, for sure, that there has been a drop in international bookings due to the tension between the US and Venezuela,” he said.
While tourism is the most exposed sector, Williams cautioned against viewing Tobago’s economy solely through that lens.
“If I look at the economy in Tobago as a whole, and not by sector, there is a bit of sluggishness,” he said. “In previous years, we were performing much better. For 2025, there is a slowdown happening in the Tobago space.”
Some areas are holding steady. Williams outlined that the financial sector remains relatively healthy.
“The banks are looking good, the insurance companies are talking about positive thing and the credit unions are also looking good,” he noted. Lending activity, particularly for Christmas expenses, home repairs and personal needs, has been fairly normal for this time of year.
Construction activity presents a mixed picture. Large-scale projects are limited, but villa construction continues across the island. “There is a lot of construction going on in terms of villas,” Williams said. Hardware businesses, however, are reporting mostly average activity, with one major constraint looming over the sector.
“The forex issue is a serious problem,” Williams said. “Some businesses cannot import as they want to, and that is affecting small businesses and some construction companies really, really badly.”
He warned that foreign exchange shortages are now a cross-cutting issue for Tobago’s SMEs.
“Something has to be done about the forex issue that is affecting SMEs in Tobago,” he said, adding that uncertainty surrounding support mechanisms such as Eximbank has deepened concerns.
Other sectors show pockets of resilience. The motor vehicle trade appears stable, with new vehicles visibly entering the market. Food and beverage businesses, particularly supermarkets, are experiencing increased activity as public servants receive their December salaries.
Still, Williams stressed that these seasonal upticks do not offset the broader sense of economic lethargy.
“Overall, Tobago has been a little sluggish,” he said. “I don’t know if it’s directly influenced by the US-Venezuela situation, but I can see that the Tobago economy is not as vibrant as in previous years.”
Back in the tourism sector, Mac Lean warned that prolonged weakness could have serious consequences for hotel operators.
Fixed costs remain high regardless of occupancy, particularly for coastal properties. “Our electricity bill remains constant whether we have one person in-house or 100 persons,” he said, pointing to the need to run systems continuously in salt-air environments. Staffing costs further limit flexibility.
“If this continues, yes, you are going to see properties going out of business,” Mac Lean cautioned. Beyond closures, he raised concerns about deferred maintenance and the need for refurbishment.
“If no money is coming in, properties cannot be refurbished. Then you cannot attract the markets that require a certain star quality.”
Both Mac Lean and Williams emphasised that security, while improved, remains critical to restoring confidence. He noted that Tobago’s crime figures are down by an estimated 60 to 70 per cent year-on-year, crediting the police leadership on the island for making Tobago safer.
Williams echoed that assessment, praising the visible presence of police, army and coast guard patrols, particularly along the coastline.
“Tobago’s borders are very porous,” Williams said. “Those coastal patrols are extremely important, especially during the Christmas season. I want to see them continue.”
He also urged closer collaboration between law enforcement and businesses, particularly around closing times and cash movements.
“Police need to understand the operating hours of businesses and intensify patrols in those areas to give that coverage,” he said.
Policy decisions are also coming under scrutiny. Mac Lean argued that recent increases in alcohol duties have made Tobago less competitive regionally.
“We just became uncompetitive with the rest of the Caribbean,” he said, noting that hotels and event operators locked into all-inclusive contracts are unable to pass on higher costs.
As a longer-term solution, Mac Lean proposed transforming Tobago into a duty-free island. “That would make prices cheaper, allow more people to come in, and increase foreign exchange inflows,” he said. “If tourism goes up, Government revenue goes up. It’s a win for everybody.”
Looking ahead, Williams said the private sector is cautiously optimistic about 2026, particularly given the Tobago House of Assembly’s increased budgetary allocation.
“We look forward to working with the THA and partnering with them to see private business improve,” he said. Key expectations include the opening of the new airport terminal and increased airlift, both seen as essential to restoring international demand.
Williams also stressed the importance of involving Tobago-based businesses in development plans.
“We are looking forward to seeing the THA’s multi-year plan so we can understand what is happening and ensure Tobago businesses are part of the development process,” he said. “Local companies need to benefit from contracts and spin-offs from these projects.”
For now, Tobago’s business community finds itself once again navigating uncertainty. As Mac Lean put it, after COVID-19, states of emergency and now geopolitical fallout, “to face another season like this is very difficult.” Whether improved airlift, policy adjustments and clearer global signals can steady the island’s economy remains the central question heading into 2026.
Meanwhile, the Tobago Tourism Agency Ltd has adopted a cautious stance.
Acting CEO Sandra Orr-Toney said the agency does not yet have sufficient data to make definitive statements on the broader impact of the geopolitical tensions.
She noted that assessments are under way to ascertain the true effect on bookings, stressing that it remains a work in progress. The agency’s stated intent is to continue acknowledging the situation while ensuring Tobago remains a welcoming and fully operational destination.
