Raphael John-Lall
With remote work becoming more prevalent in the corporate world, CEO of Vibe Connections, Amina Blake-Foreman, is hoping that her company makes a contribution given the Government’s new plan which promises thousands of jobs.
“A nation’s strength is not carried by its government alone; it rises when its people choose to stand together, honour their duty and lift one another up. In unity, we become the guardians of our country’s future — and Vibe Connections is doing our part. With so many talented, educated T&T nationals unemployed, we are committed to helping as many people as possible,” she said.
In a Zoom interview with the Business Guardian last Thursday, Blake-Foreman who is the CEO of a virtual staffing company, said this year, they celebrate four years since their company was formed in the middle of the dark days of the COVID-19 pandemic where everyone was just beginning to adjust to the new world of online schooling and work.
Incorporated locally, Vibe Connections is the sister company of Vibe Connections LLC based in New Jersey.
The US-based office acquires clients and provides customer service to them. The sister company in T&T screens the candidates, matches them to jobs and does all the local support.
So far, her company has already placed over 140 people in remote jobs, paying more than $16 million in salaries.
Some examples of the virtual jobs are executive assistant (EA), inside sale agents (ISA), call centre representative and social media assistant/graphic designer.
She explained that T&T nationals receive virtual employment with US companies, primarily in the real estate industry, other similar industries and industries external to real estate; one such real estate company is Keller Williams.
She added they became the national-preferred vendor for virtual assistants for Keller Williams, which is the number one real estate brokerage and franchise in the US, which has 180,000 agents. As a result of that partnership, Vibe Connections has been matching about 20 job seekers with employers per month.
Blake-Foreman who currently resides in New Jersey, left her home in Fyzabad at age 16 for better opportunities in the United States where she began her life in the real estate industry.
She started as an assistant at 16 and earned her licence at 19. She rose to complete more than 1,000 transactions over two decades.
In 2017, she was recognised as the top real estate agent in the New England region, and a year later became a national real estate coach and CEO for Keller Williams in Connecticut.
Job training
Two weeks ago, Prime Minister Kamla Persad-Bissessar promised 50,919 jobs as she unveiled an ambitious Revitalisation Blueprint with a wave of infrastructure projects.
Having successfully built a name for the company in the virtual job market in the private sector, Blake-Foreman now wants to build a partnership with the Government.
While she said there has been no official agreement as yet, she has been in talks with the Ministry of Labour and now the Ministry of Tertiary Education and Skills Training for on-the-job training (OJT) candidates being trained by her company.
“Feedback from OJTs suggest that while there is genuine interest in innovative approaches like online trainee engagement, the organisation must wait for explicit governmental authorisation. The current priorities are completing the fiscal budget for 2025-2026 and obtaining the permanent secretary’s approval for new training provider partnerships.”
She gave more details on how they will be trained.
“It is about educating some of these youngsters who have applied to OJT and to get them into our boot camp to prepare them for the virtual workspace. It would be huge because then it will just help us to be able to help so many more individual jobs. So that OJT partnership is going to be a critical one for growth.”
She said the Ministry of Tertiary Education and Skills Training continues to be impressed by what her company does.
“They are blown away by what we’ve built and the amount of employment we’ve been able to create so far without having much support. I mean, we’re just building this in the private sector on our own. But to have that partnership with the Government and be able to help with the placement, also helps.”
Also, the company has completed a Workplace Policy on HIV and AIDS and will be signing a Memorandum of Understanding (MoU) with the Ministry of Labour on November 26, 2025 in order to formalise the implementation and programme development of that policy.
Vibe Connections will be the first fully virtual (online) company in T&T to so do, she said.
Evolving world of work
Blake-Foreman explained the modern virtual world of work.
“You are in my office right now. If I look at my Zoom room, we have 48 people on this Zoom link at this moment working. When I’m ready to go speak to my marketing person, I go over to my marketing room.
“When I need to speak to my sales team or my back-end operations, they’re all in different rooms. We have virtual employees and clients meeting here right on this. When they need to meet and talk or discuss anything, they come right on here, this is our office.”
She spoke about how companies and employees benefit from the shift that is happening in the world of work from a traditional brick-and-mortar workplace to working virtually.
“Companies have realised the benefit of virtual employment because in the US it means that there is less real estate space that they need to acquire, less rent or more rent if they need to pay in order to house all of their employees. So, there are benefits.”
She also gave examples of more benefits like higher level productivity levels.
“Statistics show links to an increased level of productivity with remote work because there’s less water cooler conversations that happen. You know people in their natural and their personal environment tend to have a certain level of comfort and focus because they can create that space to suit their personal needs as far as what would make them productive.”
She spoke about how competitive the world of work is now.
“One of the other great things is just how multifaceted our talent pool is. Because we are now the primary source for virtual employment, you find that people that are on our bench, and especially with the current rise in unemployment that we’re experiencing in T&T.”
She noted there are job speakers from every imaginable background that request their placement services.
“I have a doctor that’s on our bench right now, which breaks my heart and that motivates me to be on the lookout. We have engineers, we have accountants that we’ve been able to get placed who have education, have work experience, but cannot find jobs, and we’ve been able to get them employment.”
Given their success in matching job seekers with virtual jobs, she states that in the coming weeks and by early 2026, Vibe Connections plans to expand its clientele beyond the US to engage T&T’s diverse private sector.
“We’re building a dedicated team to serve local businesses and help them attract top talent in virtual as well as traditional job roles. This is an area we already excel in and there are clearly some viable opportunities which lie ahead.”
