Hold on tight, it’s about to get wild. New so­ca mu­sic, com­plete with a fresh face and un­bri­dled vibe, emerges this Sep­tem­ber.

No mater how you look at it, the evo­lu­tion of the so­ca game con­tin­ues to flour­ish and by all ac­counts, the young trend­set­ters have upped the an­ti, de­liv­er­ing smash hit sin­gles con­sis­tent­ly.

Adding to the fire is Lu­cra­tiv. He’s fol­low­ing up his re­cent An­guil­lan ex­po­sure with a new sin­gle called Cyah Tell We Nott’n. His de­sire is push the so­ca glob­al, in tan­dem with the count­less oth­ers who’ve made it their life am­bi­tion. Like them, so­ca is life for this young Trin­bag­on­ian.

Dur­ing the months of Ju­ly and Au­gust, Lu­cra­tiv made his pres­ence felt on the is­land of An­guil­la. He’d made a unique al­liance with an An­guil­lan DJ by the name of DJ Leg­end264. To­geth­er, they cre­at­ed a sin­gle called Fren­zy, an in­tense, pow­er so­ca track that promised to breathe life in­to the An­guil­lan fes­ti­val cir­cuit.

By the time the An­guil­la Sum­mer Fes­ti­val came around, Lu­cra­tiv had been booked to per­form at the pre­miere event, the Au­gust Mon­day Caribbean Beach Par­ty. He was in good com­pa­ny too, as Caribbean show stop­pers Bun­ji Gar­lin and Fay Ann Lyons, as well as Na­dia Bat­son and Ter­ri Lyons had al­so been booked to per­form at the event.

“It was a good look for so­ca mu­sic and Trinidad and To­ba­go as well. I was hum­bled to be on a cast that in­clud­ed such pow­er­ful acts. It was def­i­nite­ly a defin­ing mo­ment in my grow­ing ca­reer,” said Lu­cra­tiv.

While in An­guil­la, Lu­cra­tiv had al­so been booked to be the fea­tured artiste at the An­guil­la Beau­ty Queen pageant, some­thing he jumped at, ex­plain­ing that he would be grate­ful for any and all op­por­tu­ni­ties to mar­ket him­self to vary­ing au­di­ences.

“Hon­est­ly, as some­one who’s been silent­ly work­ing hard for some time be­hind the scenes, I’m not afraid to take chances,” he said. “I’d much rather take the risks than be left to won­der what could’ve hap­pened if I did.”

Lu­cra­tiv be­lieves in him­self and is far from ap­pre­hen­sive when it comes to mak­ing the moves he needs to, to gen­er­ate aware­ness every artist wants for their mu­sic. Lu­cra­tiv’s been de­liv­er­ing mu­sic videos con­sis­tent­ly for songs he’s done in the past. His sin­gle done with DJ Leg­end264, Fren­zy, comes com­plete with a mu­sic video, ac­ces­si­ble on YouTube.

“I be­lieve in de­liv­er­ing a com­plete prod­uct. Peo­ple aren’t ac­cept­ing medi­oc­rity any­more. It’s ei­ther we go hard or we go home. I will al­ways go hard,” said the young artiste.

The new track, pro­duced by Stick­man Beats with ad­di­tion­al pro­duc­tion and record­ing done by Kyle Phillips, was mas­tered by An­drew Den­ny. It’s a track that speaks to any and every­one who has faced the com­ments of de­trac­tors in their life.

“So­ca mu­sic, as a genre, has so much po­ten­tial but some­times I feel it’s im­por­tant to de­liv­er top­ics that are more re­lat­able to peo­ple from around the world. With this track, that’s ex­act­ly what I sought to do,” ex­plained Lu­cra­tiv.

In the com­ing weeks, Lu­cra­tiv will un­leash a new sin­gle on the Doors rid­dim, pro­duced by Su­pah Ace Pro­duc­tions and ex­ec­u­tive pro­duced by Glen­don Lamothe and Ra­mon George.

“I’m just let­ting the world know I’m here and I’m ready. The big guns in the in­dus­try are un­stop­pable but so am I. I’m not try­ing to steal any­one’s space but I know there’s room enough for me,” he said.

Fol­low Lu­cra­tiv on In­sta­gram and Face­book to be a part of this young en­ter­tain­er’s jour­ney to the top.