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Monday, July 7, 2025

Inventor shows how tech can boost tourism

by

Shastri Boodan
1598 days ago
20210220
Winner of CARIRI'S  AR/VR competition Arielle du Quesnay, centre, is flanked by Senator Hassel Bacchus, Minister in the Ministry of Public Administration and Digital Transformation, left, and CARIRI Chairman Hayden Ferreria.

Winner of CARIRI'S AR/VR competition Arielle du Quesnay, centre, is flanked by Senator Hassel Bacchus, Minister in the Ministry of Public Administration and Digital Transformation, left, and CARIRI Chairman Hayden Ferreria.

SHASTRI BOODAN

The win­ner of CARIRI's Aug­ment­ed Re­al­i­ty/ Vir­tu­al Re­al­i­ty com­pe­ti­tion is invit­ing in­vestors to come on board with her.

On Fri­day CARIRI an­nounced Arielle du Ques­nay as the win­ner at a func­tion held at its Freeport In­no­va­tion Cen­tre.

Du Ques­nay got $40,000 in start­up cap­i­tal and $20,000 in equip­ment.

Du Ques­nay said her prod­uct is an AR gam­ing app that merges tourism, dig­i­tal and AR ad­ver­tis­ing to stir tourism de­vel­op­ment and mar­ket­ing lo­cal­ly.

Du Ques­nay said she is look­ing for in­vestors who would share in the prof­its.

She said the app is sim­i­lar to Poke­mon Go and would al­low the user to col­lect dig­i­tal AR stars through­out T&T for which they would re­deem to col­lect prizes.

She said the app would earn mon­ey through AR ad­ver­tis­ing and would boost tourism in sev­er­al places in T&T where the app takes users.

Du Ques­nay, 30, a res­i­dent of Trinci­ty, said she start­ed three years ago and be­gan with des­ti­na­tion mar­ket­ing.

She said the idea for the app came to her dur­ing the COVID-19 lock­down. Du Ques­nay said when CARIRI came up with the com­pe­ti­tion in No­vem­ber 2020 she im­me­di­ate­ly jumped to the chal­lenge.

Du Ques­nay was cho­sen from a field of 83 con­tes­tants.

In Oc­to­ber 2020 du Ques­nay won an­oth­er com­pe­ti­tion host­ed by Caribbean Piv­ot Move­ment when she sub­mit­ted yet an­oth­er app en­ti­tled Roam Caribbean.

Du Ques­nay is com­plet­ing her Mas­ter's De­gree in Tourism at the UWI, St Au­gus­tine and is the full-time cre­ative man­ag­er at Con­nect Me­dia Ad­ver­tis­ing.

Mean­while, Sen­a­tor Has­sel Bac­chus, Min­is­ter in the Min­istry of Pub­lic Ad­min­is­tra­tion and Dig­i­tal Trans­for­ma­tion, told the gath­er­ing the world of AR/VR has be­come a sta­ple in many sec­tors be­cause of COVID.

Bac­chus said AR/VR is very im­por­tant to the tourism sec­tor which can add to the ed­u­ca­tion­al and cul­tur­al ex­pe­ri­ence for vis­i­tors.

He said AR/VR could be in­cor­po­rat­ed in Car­ni­val and any sec­tor.

“There is so much you can do,” he said.


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