One of the stipulations for individuals, organisations, or firms interested in taking over the management of the Soca Monarch 2025 and other Carnival competitions is the provision of information that establishes their financial position.
In a release last week, the Ministry of Tourism, Culture and the Arts invited expressions of interest from individuals and organisations interested in developing and promoting Soca Monarch and other soca competitions for T&T Carnival.
Government has announced it is hoping to facilitate the return of the competition next year.
But when contacted yesterday, some event promoters said while they were interested, an event like the Soca Monarch would require Government assistance.
President of Randy Glasgow Productions (RGP), Randy Glasgow, said he was interested in throwing his hat in the ring.
Speaking with Guardian Media via telephone, Glasgow said they were in the process of analysing the invitation. Glasgow said hosting such an event would be costly, but said it was important to have a good soca competition.
Glasgow, who has been responsible for shows such as the Chutney Brass, Ladies Night Out, and the Alternative Brass Festival, believes the Government will have to financially assist the selected promoter.
“You cannot (do it alone), unless you get a handful of corporate sponsors who are willing to invest good money,” he said.
He estimated a budget of three to four million dollars could fund the Soca Monarch’s return in 2025.
Glasgow said if a promoter funded the event alone, it should not be for one year but a three- or four-year plan to see returns. In the interim, they had to be in a position to stand any losses that they might incur in the first three years.
Executive producer of IP Music International Inc, Ian Pantin, also said it was necessary for the Government to assist promoters with funding, as the cost would run into millions of dollars.
“Events like these generally are not profitable. The only way one can get through an event like this successfully, where you can balance the budget for the promoter, it will be necessary for the Government to be involved in all aspects,” he said.
He said government usually gets involved in large cultural events during Carnival because the economy cannot sustain it based on the power of purchases.
With shows such as Redemption and Reggae on the Seas under his belt, Pantin said IP Music International Inc is considering submitting their proposal but admitted that bringing back such an event with international status will require innovative thinking and intense management.
“There are some of the things that one has to consider. If there is an avenue that we can express ourselves, then we will get involved,” he said.
Meanwhile, newly appointed T&T Promoters Association president Robert Thompson said he understood why promoters had concerns, as events like Soca Monarch were costly.
“I believe the event will generate a profit once it’s well attended,” he said.
Thompson, however, described the show’s reintroduction as “a good thing.”
Former Caribbean Prestige Foundation chairman Fay-Ann Lyons-Alvarez, who previously ran the International Soca Monarch competition, told Guardian Media she was approached to put on the show again like she did in 2019.
“A lot of people are saying because I’ve done it already it makes sense for me to do it again,” she said.
Currently in Antigua, Lyons-Alvarez said she had yet to discuss the idea with her team or go through the requirements, but added that many artistes asked her to do it again as they were all comfortable in 2019.
“I know a couple of promoters and a couple of artistes who are pushing for me to get behind it,” she said.
The deadline for the submission of the EOI is August 23.
Questions on the promoters’ concerns were sent to the head of the National Carnival Commission, Winston “Gypsy” Peters, but there was no response up until press time.
