I am currently the Deputy Managing Editor at Guardian Media, responsible for managing the newsgathering process and content output. I also manage the Digital Department. Guardian Media’s CNC3 leads all other media houses in T&T on Facebook, Instagram, Twitter and Threads. I also help guide Guardian Media’s policy compliance (Code of Ethics, Print & Broadcast Guidelines, Social Media, Error Corrections) and support the rostering, mentoring and performance appraisals processes. Between 2005 and 2022, I served as; Assignment Editor; Producer of The Morning Show; Producer of The CNC3 7 pm Newscast; CNC3 News Anchor; Executive Producer; and Lead Editor, Content Distribution of Guardian Media.
How long have you been with the company?
I started in June 2005, three months before CNC3’s first broadcast. I particularly remember the day I signed my contract and was given a tour of the facility, the studio and newsroom were still being built, and I had to wear a dust mask because of all the work taking place. It was quite an exciting time knowing that I was to be part of a new media entity in T&T. I had left CCN TV6 to become part of this new start-up station, together with well-known media personalities like Rosemarie and Roger Sant, Shelly Dass and Carla Foderingham, all of whom I worked with at TV6 as well. I took a five-month break in service from October 2006 and returned in February 2007 and have been with the station ever since. Prior to our first broadcast, we were busy building a team of journalists, cameramen and studio crew, many coming from other media houses but some coming in as new to journalism. It was a really exciting time as the new newsroom was finished. We were to be the only media house in the country with a full chroma key set and I was able to play a part in advising on and tweaking the designs created by our graphics specialist Hank Williams.
Hank Williams and Sampson Nanton after being awarded CNC3's first-ever Employee of the Year and Journalist of the Year, respectively, in December 2005.
First logo
A group which included Hank, Roger Sant, Rosemarie Sant and himself sat down and looked at seven designs that Hank had built on what would form the logo for CNC3. “I particularly remembered one that looked like a cricket ball and for a while we considered it because our brand was to be strong not just on news, but on sport, entertainment and current affairs.”
First Voice Over/Report
Back then, we were waiting for the cameras to be cleared from off the port and when they came we decided that we’d begin working in gathering video footage across the country that would be necessary for when we started broadcasting. At the time, we were testing the station so Hank had built some video loops with music that would play from time to time on the Cable News Channel Three frequency. It so happened that one year before that, in 2014, I had been to Grenada to cover the impact of Hurricane Ivan. So I was asked to go back to Grenada to do a follow-up set of reports on the island’s recovery. When I returned with the reports, it was decided that we would use those reports between the loops and it therefore gave me the honour of being the very first voice to ever have been heard in this station’s frequency.
Sampson Nanton announces the extension of the polls due to inclement weather during the coverage of the September 7, 2015, General Elections.
First Broadcast
It’s something I could look back at some time in my later years and tell my grandchildren, a great honour of being the first voice ever heard on this station, and the first report. I particularly remember what was to be our first newscast on Republic Day 2005. We were all set and ready to go with quite a buzz across the newsroom. Then, around 4 pm, the managing editor, the late Grenfell Kissoon came in and announced that the Telecommunications Authority of T&T (TATT) had stopped us because of something that needed to be sorted out. I was quite deflating but being the genius he was, the late Grenfell Kissoon came up with the idea of taking the scripts and photos of our reports, and publishing them in the Guardian newspaper the next day. So I always laugh and say, CNC3’s first ever newscast was on the newspaper.
The next day, September 25, 2005, we got word that TATT had given us the clearance but Mr Kissoon wanted us to hold back one more day to be absolutely certain of everything, and so, on September 26, 2005, we broadcast our first ever newscast. It had a grand total of just 30 seconds of paid commercials so we had to run a lot of promos in our breaks. I’ve grown to see the station reach a place where there are so many paid ads that we have to do a balancing act to ensure we get our news content properly aired.
Journalist of the Year
I was also honoured at the end of that year to be Cable News Channel Three’s first-ever Journalist of the Year while Hank, quite fittingly, was named Employee of the Year.
Name Change
Three years later we were given a national free-to-air licence and on November 1, 2008 we started broadcasting on to a wider audience who didn’t have cable and we stopped calling ourselves Cable News Channel Three, going instead by just CNC3.
Sampson Nanton carries a camera tripod while covering the devastating earthquake in Haiti in January 2010, in this photo taken by late former Guardian photographer Anthony Harris.
Anthony Harris
Day Time Extra
We also did shows during the day. I remember two that were very popular at the beginning – a youth-oriented show called Y2G, which stood for Youths for Two Hours with Giselle, hosted by Giselle Legall and the Jaye-Q show, hosted by Jaye Q Baptiste. Those shows were well-watched. And that was how we started. Quite exciting times indeed.
Significant changes
Definitely the impact of the social media era.
When we began in 2005, Facebook was just one year old and YouTube was seven months old. Twitter would come a year later in 2006 and Instagram in 2010. Video phones were also not common until 2006 so television news really wasn’t competing with video broadcasts across social media platforms. People came to the media for the source of news so what we captured on camera were not being seen anywhere else before it was seen by us. I’ve grown with that era, seeing the breathless speed at which content is published on social media and month by month we began to realise we had to be, above all, two main things
(i) the verifiable source in an arena where misinformation, disinformation and malinformation were reaching the audiences first and
(ii) a differentiated product that was relevant, informative and contextual. We simply couldn’t be broadcasting the same things that people had seen all day long on social media platforms. I can tell you, it remains a major shift, the solutions of which are still being worked out, and having been to several international journalism fora, it is clear that this challenge is a global one for all media entities.
Thankfully, we were also first to lead on social media which helped us to build our platforms with a collective reach of over 1.1 million and with gaps above our closest competitors, in the hundreds of thousands.
Sampson Nanton interviews soca artiste Machel Montano in 2016.
Favourite moments
For me, it was in June 2013 when we got the market data that placed us as number one on Mondays to Fridays between 7 and 8 pm during our newscast and also during the 6-8 am slot, where The Morning Show was taking place. We knew all along that we were beating our competitors but I will never forget the day we got the data to prove it, we had a celebration in the office. Here was a station that had been chipping away year after year at the more well-established competitor and just 5 years after becoming free-to-air we were able to capture the hearts of news viewers across the country.
That aside, my favourite moment in reporting while at CNC3 was when T&T qualified for the World Cup on November 16, 2005. I was already in the media for nine years but nothing ever surpassed that moment, and hasn’t since. The eruption of joy and celebration across the nation was second to none, and to be able to capture that and be caught up the euphoria of that day, was one of the happiest moments I ever experienced in journalism. Looking back I am proud to have been able to be at the forefront of recording a major part of this country’s history but on the day itself, it was just so much happiness.
Challenges over the years
I’ve had to cover many stories that later put my life in danger. I’ve known what it was like to get emails saying there is a bullet with my name on it or to be walking on Independence Square and have someone tell me that if I ever come back up on the hill (Laventille) I wouldn’t leave alive. I also covered the infamous address by the late Jamaat Al-Muslimeen leader Yasin Abu Bakr, in which he demanded zakaat from other Muslim organisations, that led to him being arrested and charged with sedition, and was later summoned by the court to be a witness. It wasn’t the most comfortable of feelings having to stand in a courtroom surrounded by Bakr’s supporters and being asked by the court to point out the person who I reported on. But I know veteran journalists who went through more than that, far more, so I drew from their experiences and simply soldiered on.
Sampson Nanton poses for a photo next to the 'Beasts', the nickname given to the limousines used by the United States president, outside the Hyatt on April 18, 2009. US President Barack Obama was at the time attending the Summit of the Americas, which the leaders of every country in the Western Hemisphere attended.
I also did an interview with a major gang leader who was surrounded by 12 men all fully armed, and who gave me so much information about the underworld and those involved, I knew the information in itself put me at risk. I came to find out some years later that I was being shadowed by special police officers for my safety more than once, something I never knew at the time. Then there were times when politicians fed me mind-blowing information and documents that were meant solely to topple other people.
Journalism can be a very risky career. You have to know what ground you’re standing on in this field. On the field, covering the Haiti earthquake was a big one, having to go there for a week, sleeping on benches in a school and having to carry food and water given that nothing was available there. The stench, the homelessness of the children, some of whom were just sitting around in the capital crying, the tractors and trucks dumping up to 70,000 bodies into a very mass grave, witnessing swarms of people overtaking a truck that was carrying food and aid and leaving the driver near to dead and having to speed past it for our lives and the witnessing of two people being shot dead as lawlessness prevailed, it took me months to fully get over that experience.
Guardian Media Deputy Managing Editor Sampson Nanton interviews South Korea's Prime Minister Han Duck-soo at Hilton Trinidad & Conference Centre, Port-of-Spain, in July 2023.
SHIRLEY BAHADUR
What would you say sets CNC3 above the rest of television networks?
It’s always been a fun place to work. As a new station, we had the opportunity to chart our own course and explore our own way of doing things. We built a team from very early of young people who were eager and passionate about journalism and had some senior ones at the top steering the ship in the right direction. But the newsroom was always full of jokes and laughter. And as social media took off, we got involved in just about every challenge that there was – The Ice Bucket Challenge, The Mannequin Challenge - we made it fun and we built partnerships. Co-workers became friends at CNC3 and when we were down, we all rallied together. I worked at two other media houses before, but never saw the level of comradery that I’ve seen at CNC3 over the years. And it was also very much a place of opportunity. We had interns who grew to make names for themselves in journalism because we opened the doors for them to grow. It was always the place to be. Some of the biggest names in the media in recent times, have CNC3 to thank for that.
Your greetings on network anniversary
I just really want to say thank you to the hundreds of thousands who have played a part in CNC3 over the last 18 years. I remember when I was leaving TV6, someone laughed at me, saying I was stupid to leave an established national station for a new cable one. But look at where we are now, a household name that has met and surpassed our competitors in many areas. That took a lot of work from us but of course, the greatest news story of all time matters not if there are no viewers. So in T&T, across the Caribbean and across the world who have participated in CNC3 as a viewer, advertiser, contributor or otherwise, this is just as much your celebration as it is ours.
Sampson Nanton, captured by the late former Guardian photographer Anthony Harris, during coverage of the Haiti earthquake in January 2010.
Guardian Media's Deputy Managing Editor, Sampson Nanton, greets President of The Seoul Times, Joseph Joh following discussions in Seoul, South Korea on September 5, 2023.
