Senior Reporter
kevon.felmine@guardian.co.tt
San Fernando’s High Street is showing signs of a holiday revival, with shoppers slowly returning despite lingering economic pressures from COVID-19.
While the area still lacks the vibrant Christmas spirit of years past—featuring fewer decorations, minimal parang music, and fewer street vendors—the hustle and bustle have improved compared to recent years.
At Vinod Jewellers Ltd, manager Ritesh Mistry noted a modest increase in sales since December began, although he admitted the rush is not what it used to be.
“A few years back, the rush would start two or three weeks before Christmas, but now it’s just a week. I think people are waiting for options and their pay,” Mistry said.
He added that items like chains, diamond jewelry, pendants, bracelets, and earrings remain popular, though challenges such as limited parking and reduced foot traffic persist. He said High Street has become inconvenient for many and the malls offer better parking, security, and a more family-friendly atmosphere.
He suggested decorations, entertainment, and better parking could help revive the area’s appeal. Street vendors, once a hallmark of High Street, have largely been removed by the San Fernando City Corporation (SFCC). Still, a few have returned, and their presence may be helping draw shoppers back.
At The Christmas Flea Market, sales clerk Chelsea Rampersad reported improved sales compared to last year. She said people are shopping earlier this time, and the effects of COVID-19 that plagued past Christmases are gone. Customers flocked to toys, bicycles, drones, and dolls as festive purchases gained momentum.
Former SFCC councillor Wendy Gibbs, spotted shopping at Miguel Moses, said she started her Christmas preparations early. She began last month during the Divali sales. Yesterday, she was helping a friend and still has to pick up a rug. “I like to avoid the rush—it’s too crazy,” Gibbs said. With most items checked off her list, she is now focused on holiday staples like ham, cake, and pastelles.
For some shoppers, the economic strain was evident. Ramesh Narine, shopping with his family, noted a disparity in prices. “Some stores are cheap, but others are expensive. It is the same as last year,” Narine remarked.
Asia Patton-Ramdhanie found prices higher than expected and the streets quieter than anticipated so close to Christmas.
“Compared to three weeks ago, prices are up in some places. Everyone has to make a little money, I guess,” Patton-Ramdhanie said.
Despite this, she remained hopeful about finding gifts for her husband and children.
With the final days before Christmas approaching, San Fernando merchants are optimistic the traditional last-minute rush will materialise, bringing much-needed cheer to the city’s commercial heart.