The Chut­ney So­ca Monarch com­pe­ti­tion will be cel­e­brat­ing its 30th an­niver­sary with a glob­al broad­cast, as the com­pe­ti­tion’s own­er Southex joins forces once more with cor­po­rate part­ner bmo­bile, to en­sure au­di­ences around the world ex­pe­ri­ence the ex­trav­a­gan­za.

This year, 30 per­form­ers will bat­tle it out in the se­mi-fi­nals on Feb­ru­ary 8. On­ly nine will move on to chal­lenge reign­ing cham­pi­on Rick Ra­moutar at the com­pe­ti­tion’s grand fi­nale on Car­ni­val Sat­ur­day (March 1, 2025), at Skin­ner Park, San Fer­nan­do.

CEO of Southex, George Singh, the dri­ving force be­hind the Chut­ney So­ca Monarch, con­firmed that the event will be dis­trib­uted by the US-based In­ter­na­tion­al Film Group.

Singh not­ed that the part­ner­ship will bring the elec­tri­fy­ing en­er­gy of Chut­ney So­ca to au­di­ences world­wide via plat­forms like Ap­pleTV, Roku, An­droid TV, and more. In­ter­na­tion­al jour­nal­ists have been in­vit­ed to cov­er the event, fur­ther am­pli­fy­ing the glob­al reach of Chut­ney So­ca mu­sic.

Mean­while, TSTT’s CEO, Kent West­ern, as­serts that bmo­bile’s con­tin­ued part­ner­ship with Southex for “this trea­sured cul­tur­al com­pe­ti­tion” clear­ly un­der­scores its com­mit­ment to Trinidad and To­ba­go's rich cul­tur­al her­itage.

"At bmo­bile, our sup­port for the Chut­ney So­ca Monarch tran­scends tra­di­tion­al spon­sor­ship,” West­ern stat­ed.  “It is a strate­gic in­vest­ment in the cul­tur­al lifeblood of Trinidad and To­ba­go.”

The TSTT CEO added: “This 30th an­niver­sary sig­ni­fies not on­ly a cel­e­bra­tion of mu­sic but al­so a bold state­ment of our na­tion's cul­tur­al prowess on the glob­al stage.”

Over the last 30 years, the Chut­ney So­ca Monarch has be­come a bea­con of cul­tur­al pride and eco­nom­ic op­por­tu­ni­ty, trans­form­ing lives and es­tab­lish­ing an in­dus­try that sup­ports a wide ar­ray of tal­ents across the re­gion in­clud­ing em­ploy­ment for many artistes, mu­si­cians, dancers, prop builders, and mu­sic pro­duc­ers.

Re­flect­ing on the hum­ble be­gin­nings in 1996, George Singh re­calls the mod­est "wood­en stages" that launched a trans­for­ma­tive jour­ney for many, high­light­ing the life-al­ter­ing im­pact of the com­pe­ti­tion.

“Every per­son who has won Chut­ney So­ca Monarch has said it's a life-chang­ing ex­pe­ri­ence,” he shared. “The op­por­tu­ni­ties for gigs, in­ter­na­tion­al trav­el, glob­al ex­po­sure, and the re­spect they gain are in­cred­i­ble. They've be­come mil­lion­aires in their own right, and have gone on to achieve great things.”

Ac­knowl­edg­ing bmo­bile’s in­valu­able sup­port through­out the com­pe­ti­tion's his­to­ry, Singh em­pha­sized the vi­tal role the telecom­mu­ni­ca­tions gi­ant has played in nur­tur­ing the Chut­ney So­ca genre and its artists.

“We have grown in­to the most im­por­tant In­do-cul­tur­al event in the world,” he said.  “Chut­ney So­ca mu­sic is ar­guably the youngest and fastest-grow­ing mu­sic genre in the Caribbean, and bmo­bile has been a ma­jor con­trib­u­tor to that de­vel­op­ment. Their sup­port goes be­yond the com­pe­ti­tion—it has ben­e­fit­ed the en­tire in­dus­try and ul­ti­mate­ly con­tributed to the de­vel­op­ment of all the artistes.”

The Southex CEO as­serts:

“Chut­ney So­ca Monarch 2025 promis­es a night of elec­tri­fy­ing per­for­mances and cul­tur­al cel­e­bra­tion, as it ex­tends its in­flu­ence to a glob­al au­di­ence, so­lid­i­fy­ing its po­si­tion as a cor­ner­stone of Caribbean mu­si­cal her­itage.”