As­so­ci­at­ed Brands In­dus­tries Lim­it­ed (ABIL) and Sun­shine Snacks have launched a new peas-based snack, Zel­ish.

It boasts an im­pres­sive nu­tri­tion­al pro­file con­tain­ing a rich source of plant-based pro­tein and fiber. Zel­ish com­pris­es four grammes of plant-based pro­tein, is ve­g­an, cho­les­terol-free, dairy-free and has no trans-fat, is. It is made from 100% nat­ur­al peas and puls­es. Flam­bo Cheese, Cheese-a-li­cious, and Herb Fu­sion are the three flavours that are of­fered.

ABIL Group CEO/Deputy Chair­man, Nicholas Lok Jack said the new prod­uct was cre­at­ed to broad­en and di­ver­si­fy the com­pa­ny’s prod­uct of­fer­ings, “To­day we have a lot of per­sons with di­etary re­stric­tions – ei­ther vol­un­tary or be­cause of health is­sues. We feel that the choice of snack­ing is very im­por­tant, and we want to en­sure there is a snack for every­one. Zel­ish is pea-based and it’s to­tal­ly ve­g­an, plant based with no dairy or al­mond prod­ucts so it’s high­er in fiber and in pro­tein. Zel­ish plays an im­por­tant part of snack­ing in be­tween meals as it sup­ple­ments over­all nu­tri­tion­al di­et, as well as it is fun to eat.”

With re­gards to the cool, vi­brant pack­ag­ing, Mr. Lok Jack in­di­cat­ed it was de­signed to be con­tem­po­rary, “It’s very young and hip and tar­gets a very spe­cif­ic mar­ket of young per­sons who are more con­scious of what they eat – peo­ple on the move who need nu­tri­tion on the go. The launch of Zel­ish is an­oth­er step­ping­stone in the evo­lu­tion of the com­pa­ny. We are very mar­ket ori­ent­ed, so we at­tend to all the mar­ket’s wants and de­mands and we fol­low trends very close­ly. The mar­ket dri­ves what we re­spond to.”

He con­tin­ued, “Zel­ish will be in­tro­duced to the wider Caribbean start­ing in Bar­ba­dos and Guyana and go­ing north to­wards Ja­maica. Apart from just the Caribbean, we in­tend to launch Zel­ish in some of the de­vel­oped mar­kets like the UK, USA and Pana­ma and we re­al­ly have glob­al am­bi­tions for the brand as we go for­ward.”