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Friday, July 18, 2025

Angostura Chill returns as official refreshment drink of CPL T20

by

Sports Desk
1203 days ago
20220402
Pete Russell, CEO of the Hero CPL, and Kathryna Baptiste Assee, Corporate Secretary at Angostura Ltd celebrate the signing of the new agreement.

Pete Russell, CEO of the Hero CPL, and Kathryna Baptiste Assee, Corporate Secretary at Angostura Ltd celebrate the signing of the new agreement.

An­gos­tu­ra Chill has signed a fur­ther three-year deal to be the of­fi­cial re­fresh­ment part­ner to the Hero Caribbean Pre­mier League (CPL) tour­na­ment.

For the 2022-2024 sea­sons, An­gos­tu­ra Chill will con­tin­ue to re­fresh fans at re­fresh­ment zones at all T20 match­es and all drinks breaks will be named "Chill" breaks in ho­n­our of drink.

Fol­low­ing the re­cent sign­ing of the new agree­ment, CPL com­mer­cial di­rec­tor, Jamie Stew­art said, "An­gos­tu­ra is one of the re­gion’s great brands, proud­ly Caribbean but tru­ly glob­al. The in­no­v­a­tive An­gos­tu­ra Chill prod­ucts have de­light­ed play­ers and fans alike for the last three years, and it is with great plea­sure that we con­tin­ue this part­ner­ship for three more. We look for­ward to more de­li­cious re­fresh­ment from An­gos­tu­ra Chill, as to­geth­er we en­joy the biggest sea­son yet for 'the biggest par­ty in sport'."

An­gos­tu­ra Chill is the on­ly soft drink in the world made with the leg­endary An­gos­tu­ra Aro­mat­ic Bit­ters. The spon­sor­ship of CPL, which at­tract­ed over half a bil­lion view­ers in 2021, was in­stru­men­tal in dri­ving vis­i­bil­i­ty and aware­ness of the re­brand from An­gos­tu­ra Lemon Lime and Bit­ters to An­gos­tu­ra Chill and pro­vid­ed a glob­al plat­form with the vast in­ter­na­tion­al view­er­ship which spans crick­et fans from US to UK, Aus­tralia to In­dia.

The sparkling non-al­co­holic drink is made in T&T and is very much a Caribbean brand which cel­e­brates the best the home of car­ni­val, trop­i­cal forests, beach­es and like much of the Caribbean, it is home to a good crick­et team with the Trin­ba­go Knight Rid­ers.

Kathry­na Bap­tiste As­see, cor­po­rate sec­re­tary at An­gos­tu­ra Ltd said: "An­gos­tu­ra Chill is a brand from the Caribbean that cel­e­brates the best flavours, en­er­gy and at­ti­tude of the Caribbean. And, if there’s one thing that unites all of the Caribbean is­lands - it is a deep pas­sion for crick­et and a good lime. The CPL T20 is of­ten called the Biggest Par­ty in Sport – it is a vi­brant, colour­ful, in­clu­sive ex­pres­sion of our col­lec­tive Caribbean her­itage and there­fore is such a nat­ur­al fit for our Caribbean brand - An­gos­tu­ra Chill which is open to all to en­joy.

"As we ex­tend the An­gos­tu­ra Chill range be­yond the clas­sic zesty Lemon, Lime & Bit­ters and tangy Blood Or­ange and Bit­ters in­to oth­er ex­cit­ing flavours, we’re al­so ex­pand­ing the in­ter­na­tion­al foot­print of the brand. This CPL part­ner­ship puts An­gos­tu­ra Chill on the world stage and will make the brand syn­ony­mous with the up­beat, col­lec­tive en­er­gy of Caribbean T20 crick­et."


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