​Pres­tige Hold­ings Lim­it­ed, through its flag­ship brand KFC T&T, has joined forces with the T&T Foot­ball As­so­ci­a­tion (TTFA) in a part­ner­ship deal that will pro­vide much-need­ed sup­port for the coun­try’s se­nior men’s na­tion­al foot­ball team as they con­tin­ue their FI­FA World Cup Qual­i­fy­ing cam­paign.

​With five points from four match­es, the se­nior men’s foot­ballers need to beat Ja­maica’s Reg­gae Boyz on Thurs­day at the Hase­ly Craw­ford Sta­di­um in Mu­cu­rapo, Port-of-Spain as well as Bermu­da on No­vem­ber 18, to have a math­e­mat­i­cal chance of ad­vanc­ing out of the group as the au­to­mat­ic win­ners and qual­i­fi­er.

​A re­lease from the TTFA yes­ter­day stat­ed that, as part of the col­lab­o­ra­tion, KFC has con­tributed TTD $100,000 to­wards the team’s on­go­ing prepa­ra­tion for the up­com­ing match­es against Ja­maica on No­vem­ber 13 and Bermu­da on No­vem­ber 18. The in­vest­ment will di­rect­ly sup­port the team’s train­ing, lo­gis­tics, and op­er­a­tions, crit­i­cal com­po­nents in their pur­suit of qual­i­fi­ca­tion for the 2026 FI­FA World Cup.

​This part­ner­ship re­flects KFC T&T’s con­tin­ued com­mit­ment to sport de­vel­op­ment, rec­og­niz­ing sport as a pow­er­ful plat­form to el­e­vate, ed­u­cate, and em­pow­er the youth of T&T. Through ini­tia­tives like this, the brand con­tin­ues to play an ac­tive role in fu­elling na­tion­al pride and in­spir­ing the next gen­er­a­tion of ath­letes.

​Roger Ramb­harose, Vice Pres­i­dent, KFC and Piz­za Hut (Pres­tige Hold­ings Lim­it­ed), shared: “At KFC, we be­lieve that sport, es­pe­cial­ly foot­ball, has the pow­er to unite, up­lift, and trans­form com­mu­ni­ties. This part­ner­ship with the TTFA is part of our on­go­ing com­mit­ment to in­vest­ing in the de­vel­op­ment of sport and young tal­ent across T&T. Sup­port­ing our na­tion­al team at this piv­otal mo­ment not on­ly demon­strates our be­lief in their po­ten­tial but al­so un­der­scores our ded­i­ca­tion to cre­at­ing op­por­tu­ni­ties for the youth of our na­tion to dream big, play hard, and achieve great­ness.”

​Mean­while, TTFA Pres­i­dent Kieron Ed­wards ex­pressed grat­i­tude for the sup­port from one of the na­tion’s most icon­ic brands: “We are ex­treme­ly thank­ful to KFC for stand­ing along­side our na­tion­al team at such a piv­otal time. Part­ner­ships like this demon­strate con­fi­dence in the di­rec­tion we’re head­ing and be­lief in our play­ers’ po­ten­tial. Every bit of sup­port goes a long way in help­ing us pro­vide the re­sources need­ed for op­ti­mal prepa­ra­tion. KFC’s con­tri­bu­tion will be in­stru­men­tal in en­sur­ing the team is ready to per­form at their best in these cru­cial qual­i­fiers.”

​[Dwight] Yorke be­gan ear­ly prepa­ra­tion ahead of the qual­i­fiers with a prac­tice match be­tween the na­tion­al team and an All-Star Team, which end­ed 2-2 on Fri­day at the Sta­di­um. He called on the play­ers to bring their best, say­ing they have been clos­ing the gap be­tween the coun­tries. Yes­ter­day, the for­mer Man­ches­ter Unit­ed strik­er, now turned coach, al­so re­spond­ed im­me­di­ate­ly to the KFC/TTFA part­ner­ship by call­ing on all to ral­ly around the team.

​“This part­ner­ship is more than fi­nan­cial sup­port; it’s a state­ment of be­lief. It shows that cor­po­rate T&T is be­hind this team and what we’re try­ing to achieve. These next two games are mas­sive for us, and with KFC’s help and the sup­port of our fans, we’ll give every­thing to keep our World Cup dream alive,” Yorke said.

​The TTFA con­tin­ues to strength­en its part­ner­ships with cor­po­rate stake­hold­ers who share the vi­sion of ad­vanc­ing foot­ball de­vel­op­ment and em­pow­er­ing ath­letes at all lev­els. As the na­tion­al team pre­pares for two vi­tal fix­tures, the TTFA en­cour­ages fans to show their sup­port, turn up in their num­bers, wear their red proud­ly, and play their part in dri­ving the team to­ward vic­to­ry.