This is the catch phrase thrown out to the TT Pro League club own­ers at yes­ter­day's ses­sion at the UE­FA/TT Pro League Sem­i­nar by UE­FA mod­er­a­tor Ken­ny Macleod, a strat­e­gy and mar­ket­ing spe­cial­ist held at the Ato Bol;don Sta­di­um in Cou­va.

In pre­sent­ing his views on op­tions open to the TT Pro League in terms of re­struc­tur­ing, re­brand­ing and mar­ket­ing, Macleod chal­lenged the own­ers to be rev­o­lu­tion­ary in their bat­tle to en­sure the sur­vival of pro­fes­sion­al foot­ball in T&T.

"You can wait for things to evolve or you can make rad­i­cal changes to your ap­proach and cre­ate mar­ket­ing strat­e­gy that can put you on a path­way to sus­tain­abil­i­ty,” Macleod in­sist­ed.

He ex­plained that while each coun­try has its own lev­el of unique­ness, some of the prob­lems faced by clubs in T&T are very sim­i­lar to clubs in oth­er parts of the world.

"There are key steps that must be tak­en in terms of staffing, fan cre­ation and venue se­lec­tion. This is not us try­ing to bring Eu­rope to T&T, your is­sues are not as unique as you think,” Macleod said.

Mor­vant Cale­do­nia AIA tech­ni­cal di­rec­tor Ja­maal Shabazz is ready to ac­cept the chal­lenge thrown out by the vis­it­ing foot­ball per­son­nel, among them head of In­ter­na­tion­al Re­la­tions UE­FA Na­tion­al As­so­ci­a­tion Di­vi­sion Eva Pasquier, le­gal spe­cial­ist Efraim Barak, Macleod and Con­ca­caf rep­re­sen­ta­tive Howard Mac­In­tosh.

"This UE­FA/TT Pro League sem­i­nar has reaf­firmed that we in Mor­vant Cale­do­nia AIA need to ac­quire the grounds at Park Street in Mor­vant, cut across the red tape with the re­gion­al cor­po­ra­tion and get the venue ready to play foot­ball,” he said af­ter­wards.

"We have seen the so­cial im­pact of foot­ball bring­ing com­mu­ni­ties to­geth­er in Mor­vant and Laven­tille. Now the chal­lenge is mak­ing the ground in Mor­vant a fa­cil­i­ty that could be the spring­board for self-suf­fi­cien­cy.

"From that plat­form of hav­ing a home ground, we can cre­ate a fan base, then sell mer­chan­dise and be­come a vi­able en­ti­ty.”

Shabazz re­vealed that they had ini­tial talks with the San Juan Laven­tille Re­gion­al Cor­po­ra­tion and his club is now ready to present a pro­pos­al for the grounds.

"We have seen on the oth­er side of the Ca­roni bridge where co­op­er­a­tion be­tween the re­gion­al cor­po­ra­tions and crick­et clubs like Clarke Road and Preysal has borne fruit for the man called 'crick­et'.

"These are prece­dents where sim­i­lar arrange­ments in the east/west cor­ri­dor can bear fruit for the man called 'foot­ball',” stat­ed Shabazz.