?I returned to Trinidad for Carnival 2010 after a brief hiatus and found that much has deteriorated.
After vowing never to play mas again following disappointing experiences with Peter Minshall's latter presentations and long waits to enter the Savannah at night, I missed playing and inquired of friends who insisted that Brian Mac Farlane was the way to go this year. The truth is nothing has changed as far as expensive costuming or lack of forethought for the comfort of the masquerader. Mac Farlane's band got underway at 10.30 am on Tuesday and there were long waits at each of the five judging points, including a four-and-a-half-hour wait to parade at the Queen's Park Savannah at 8.30 pm on Carnival Tuesday. What is going so wrong for Carnival in T&T? The simple answer is that there is increasingly little value being offered to consumers. Every successful entrepreneur outside of T&T will tell you that the formula for a sustainable and lasting enterprise is that there must be a win-win proposition for the business owner and for customers. The business owner cannot consistently win at the expense of the customer. The satisfied customer must walk away believing that he/she received value in the exchange. Value was a core element missing for every event that I attended this year with the sole exception of the Beyonce "I Am" concert, for which I purchased VVIP tickets–more on this later.
The expensive all-inclusive fetes continue to offer nothing exceptional: all the mediocre food and top-shelf drinks that one can consume. What if you do not drink or drink little? And the same music at every fete becomes monotonous after your second one, year after year. The calypso tents are relatively inexpensive but the shows are too long (management refuses to edit their line-ups and to eliminate the mediocre) and their accommodations are uncomfortable. The Carnival band costumes that range from $3,000 to $4,500 are very expensive when one considers that you play only on Tuesday and spend the entire day– except for a total of one hour of jumping up–waiting to go on stage. Panorama and Dimanche Gras in a make-shift shed is not alluring for tourists, or even discerning local customers.�What else is there left for us "tourists?" Well thankfully there was Beyonce: her professionalism, and reasonably priced tickets that in the US would have easily cost at least US$5,000 for front-row admission without food or drinks. Notwithstanding complaints heard from those who purchased VIP and general admission tickets, please know this: there is no possibility that one would be able to purchase any ticket in the US for a Beyonce concert for less than US$250, and neither food nor drink will be included in the price.
The conditions in the Savannah for Beyonce were not ideal. The sponsors had to create something out of nothing and I commend TSTT for an admirable effort under very difficult dry-season conditions.
Going forward, here are five ideas for the NCC's and Government's consideration that will help rebalance the money-for-value proposition for visitors to Carnival:
(1) All band categories should draw lots for judging on either Monday or Tuesday each year. This would allow masqueraders to enjoy their expensive costumes for two days and on-lookers will have something to see each day.
(2) Steelbands must be separated by a different route from the "big trucks."
(3) Bands that wish to be judged at night must be facilitated on both Monday and Tuesday nights, thereby returning night mas and nighttime jump-up to Carnival.
(4) Judging for the Road March competition must be done at different points from the Band of the Year competition to prevent paying customers in the stands from going crazy listening to the same song all day long. This is not entertainment, it is musical abuse!
(5) Consolidate the five judging points into one. Five judging points serve to severely slow the movement of bands, especially the ones that make elaborate presentations before the judges.
Without major changes, Carnival as we know it will certainly die from customer boredom and financial abuse.
?Ian D Quan-Soon
New York City
