Almost to the end of his life, Holly B continued to promote T&T's diverse cultural expressions, via a weekly radio programme, Toute Bagai. He has left behind an impressive body of work and accomplishments that will live on.
In a remarkable life that spanned just over nine decades, Holly Betaudier excelled in so many areas it would be impossible to define him in just a few short words. Television and radio personality, producer and impresario were just a small part of who he was and what he did to influence and inspire so many across this country.
Call him Holly B, or the Arima Kid if you prefer, but there is no denying that he was a true T&T icon, a national treasure and any celebration of his life and legacy will extend well beyond his funeral service to be held in his birthplace, Arima, at the Santa Rosa RC Church.
From all accounts, Holly B's love for local culture began in his childhood days in Arima and began to bear fruit in the 1940s when he started his media career with the US Armed Forces radio service network, WVDI, in Fort Reid, Trinidad. There, in 1946, he launched a popular programme, Holly's Happy Moments.
From there, he moved to Radio Trinidad–the frequency that eventually became the flagship station of the Trinidad Broadcasting Company (TBC) Radio Network now part of Guardian Media Limited (GML)–leaving an indelible mark.
However, Holly B's most pioneering, groundbreaking work began in 1962 when TTT, this country's first television station, went on air. As an on-screen personality, as well as behind the scenes as a sales representative, he introduced several innovations in programming, advertising and sponsorship that contributed significantly to the station's early successes.
As continues to be the case now, there was then a public outcry for more local programming. Holly B responded with a programme called Variety which, during a successful one-year run, featured local artistes such as the Choy Aming Orchestra, Calypso King of the World the Mighty Sparrow and the Julia Edwards Dancers and many others.
Then there was Scouting for Talent. Long before X Factor, America's Got Talent and other talent shows that now draw audiences in the millions around the world, Holly B had a vision for a talent show, influenced by his Boy Scout days when he won various badges for his musical performances. Aired live once a week on TTT with Holly as host, Scouting for Talent quickly became a launching pad for the careers of many talented and aspiring singers, dancers, musicians and other performers.
In addition to more conventional acts, the programme featured many unique performers, including a man who played a saw, another who husked dry coconuts with his teeth and many a melodic whistler. Several who have gone on to become successful entertainers, including Sugar Aloes, the United Sisters, Chalkdust, dancer Debra Bernard, the late actor Sullivan Walker, got their start on Scouting for Talent.
Other local talent shows, all of which enjoyed extended runs over many years on TTT, were spawned from that pioneering programme, including Indian Variety with the late Pat Mathura, Mastana Bahar with the late Sham Mohammad and popular children's talent shows Twelve and Under and Teen Talent, hosted by the late Hazel Ward-Redman.
Holly B also promoted T&T's national instrument with his weekly Steelband Concert programme and his Parang with Holly B during the Christmas season was another long standing fixture on local television.
Almost to the end of his life, Holly B continued to promote T&T's diverse cultural expressions, via a weekly radio programme, Toute Bagai. He has left behind an impressive body of work and accomplishments that will live on.
