HA­VANA–The West In­dies Crick­et Board (WICB) is seek­ing to forge stronger ties with Caribbean me­dia hous­es in an ef­fort to bol­ster the range of crick­et con­tent on re­gion­al tele­vi­sion.

Man­ag­er of Mar­ket­ing and Com­mu­ni­ca­tions, Ca­r­ole Beck­ford, has made a case for more crick­et sto­ries and fea­tures to be pro­duced out­side of live crick­et.Her plea to me­dia hous­es in the re­gion was made at the 47th An­nu­al Gen­er­al As­sem­bly of the CBU on Wednes­day in Ha­vana, Cu­ba.

The WICB is al­so sug­gest­ing that the re­la­tion­ship will al­so in­clude, train­ing and tech­ni­cal de­vel­op­ment of pro­duc­tion per­son­nel to en­sure broad­cast is of the high­est qual­i­ty for all cat­e­gories of crick­et.

"The WICB is ready to share the in­for­ma­tion with our re­gion­al me­dia part­ners, for cre­ative pro­gramme ideas to ad­vance the crick­et sto­ry," said WICB Com­mer­cial Man­ag­er, Nele­cia Yeates, who ref­er­enced the board's rich archive of crick­et ma­te­r­i­al

"There is so much more than live crick­et and if we are to en­cour­age the next gen­er­a­tion to tune in to the sport, we must have pro­grammes which are able to grab their at­ten­tion."

The WICB is now prepar­ing for the start of the Dig­i­cel Sports­Max Re­gion­al 4 Day Tour­na­ment which bowls of Fri­day, No­vem­ber 11.

This tour­na­ment, with Dig­i­cel Sports­Max as the of­fi­cial ti­tle and broad­cast spon­sor, will fea­ture day/night match­es and the use of the pink ball.

CMC