If it comes to pass, Wednesday’s announcement by businessman John Aboud, that he is prepared to offer a stake in the proposed Rocky Point property development in Tobago, to Tobagonians, has the potential to revolutionise the paradigm of hotel ownership in the region.
During his presentation at a meeting called to discuss the project, Mr Aboud floated the idea of selling one or two shares of the 15 available in the development company to Tobagonians, either to communities close to Rocky Point or to a group of Tobago businesspeople.
One share out of 15 would be 6.66 per cent of the project, while two shares would be 13.33 per cent.
His lack of certainty about the number of shares to be offered, he said, is because he would need to gauge Tobagonians’ appetite to the idea of share ownership in the project, which includes a Marriott-branded hotel, villas and townhouses. He also said the project would need to receive all of its regulatory approval—the most important of which would be the green light from the Environmental Management Authority—before the project’s scale and cost could be quantified.
Speaking about the cost of the shares, he told the meeting further details would need to wait until they have a business plan and everything, including all approvals, is complete.
Tobago’s most recent involvement with a proposed, tourism-focused hotel was with the aborted Sandals development in Buccoo.
The current administration’s initial discussions with Gordon ‘Butch’ Stewart, the late chairman of Sandals, centred around the Government owning the hotels, a Sandals and a Breezes, undertaking their construction and then handing the management of the hotels over to the Jamaican family-owned company.
This is the model that has been used with the Hilton Trinidad, which opened 62 years ago, and the Hyatt Regency, which accepted its first guests 16 years ago. The Hyatt/Hilton model in T&T involves the Government as the owner and the investor as the manager.
Mr Aboud’s proposal envisages direct ownership in the development company by Tobagonians at an early stage, which has the clear benefit of generating buy-in from the community.
As Secretary for Tourism in the Tobago House of Assembly Tashia Burris put it on Wednesday, “I think if Tobagonians get an opportunity to literally own a stake in this project, they will become champions of the project, they will focus more on the positives and try to see if they can assist in mitigating some of the negatives, because every project has its pros and cons.”
If Tobagonian individuals or communities become shareholders in the Rocky Point development, they would have a vested, financial interest in ensuring the project’s success, which would benefit everyone—the development company, its Tobago investors, the Government and even the permanent employees of the hotel, who could also be part of the ownership arrangement. If the employees and the fence-line communities participate in the ownership of the project, that may also have a trickle-down impact on how the guests at the hotel are treated.
The Aboud proposal appears, on its face, to include the communities impacted by the development of hotels, and may be one that all tourism-oriented countries in the region should emulate.