Advertising & Marketing (Jamaica) Ltd (AdMark) has acquired Red Advertising and Marketing Ltd in T&T.
“The acquisition is part of AdMark’s strategic vision to provide its clients with a comprehensive suite of marketing and advertising services, while also expanding its reach in the Caribbean,” a release stated yesterday.
With this acquisition, AdMark expands its network of offices, with the headquarters in Jamaica, supported by North American operations, and now with a presence in T&T.
“The move will enable the agency to offer its clients a more extensive range of services, along with a deeper, more powerful thinking and execution,” the release stated.
“We are thrilled to add Trinidad to our growing network,” said Arnold Foote, executive chairman and chief creative officer of AdMark.
“This acquisition bolsters our commitment to our clients in the Caribbean, and we look forward to working with the talented Trinidadian team to continue providing award-winning creative to our clients across the region,” Foote stated.
“This is an exciting development for AdMark,” said Peter Lampert, VP of Client Success and Investment of The AdMark Network.
“We are proud of this expansion, and we look forward the potential this territory offers,” Lampert stated.
According to AdMark the acquisition will enable it to deliver its expertise to the Trinidadian market, while also supporting client expansion opportunities across the region.
“The move is an important step in AdMark’s growth strategy. AdMark was a top winner yet again in this year’s regional American Advertising Awards (Addy’s), winning eight gold, eight silver and a top award Best of Film, Video and Sound,” the release stated.