An­drea Perez-Sobers

Se­nior Re­porter

an­drea.perez-sobers
@guardian.co.tt

Kiss Bak­ing Com­pa­ny has ad­just­ed the prices of sev­er­al of its snack prod­ucts, with dis­trib­u­tors and su­per­mar­kets re­ceiv­ing a re­vised price list ear­li­er this week.

A source at Kiss Bak­ing Com­pa­ny con­firmed to Guardian Me­dia yes­ter­day, that prices for some of the com­pa­ny’s snack cakes in­creased on Mon­day, Au­gust 24.

The re­vised pric­ing cov­ers a num­ber of prod­ucts, in­clud­ing Dou­ble Cups, Iced Dou­ble Cups, Good­ies, muffins and the Va­ri­ety Pack Fam­i­ly.

The changes were com­mu­ni­cat­ed to dis­trib­u­tors and sales per­son­nel in an in­ter­nal mem­o­ran­dum dat­ed Au­gust 21.

Un­der the re­vised pric­ing, Or­ange Dou­ble Cup, Choc-a-Lot and Ba­nana Dou­ble Cup car­ry a sug­gest­ed re­tail price of $4. The mem­o­ran­dum lists the whole­sale price for each at $3.20 be­fore VAT.

The Straw­ber­ry Iced Dou­ble Cup, Choco­late Iced Dou­ble Cup and Lucky Iced Cup­cake are list­ed with a sug­gest­ed re­tail price of $5, with a whole­sale price of $4.

The price ad­just­ments ex­tend to the com­pa­ny’s Good­ies range. Vanil­la, Choco­late, Pis­ta­chio and Co­conut Good­ies are list­ed at a sug­gest­ed re­tail price of $2, with the whole­sale price set at $1.67 be­fore VAT.

Muf­fin prices have al­so been re­vised.

Choco­late Chip, Blue­ber­ry and Ba­nana Choco­late Chip Muffins have a sug­gest­ed re­tail price of $4, while the whole­sale price is $3.34 be­fore VAT.

The Va­ri­ety Pack Fam­i­ly car­ries the high­est price on the re­vised list, with a sug­gest­ed re­tail price of $35 and a whole­sale price of $29.17 be­fore VAT.

The mem­o­ran­dum was cir­cu­lat­ed to snack cake dis­trib­u­tors and sales­men as no­ti­fi­ca­tion of the new pric­ing.

Kiss Bak­ing, in the com­mu­ni­ca­tion, main­tained that the ad­just­ment was be­ing made while the com­pa­ny con­tin­ued its fo­cus on keep­ing its prod­ucts af­ford­able.

The lat­est move comes as food man­u­fac­tur­ers and dis­trib­u­tors con­tin­ue to op­er­ate in an en­vi­ron­ment of ris­ing in­put and op­er­at­ing costs, with changes in the prices of con­sumer goods close­ly watched by shop­pers and re­tail­ers.

For con­sumers, how­ev­er, the im­pact of the lat­est Kiss ad­just­ment will de­pend on the re­tail prices charged by in­di­vid­ual su­per­mar­kets, gro­ceries and oth­er out­lets.