Popular laundry detergent brand Breeze will soon not be under the umbrella of Unilever Caribbean Ltd (UCL).
In a notice posted to the Trinidad and Tobago Stock Exchange yesterday, Unilever PLC announced that it has taken the decision to divest its laundry brands in the Caribbean and Central America.
The release said this would be subject to the satisfaction of certain conditions precedent, including the receipt of regulatory consents in relevant jurisdictions.
The notice stated, “The divestment will include the transfer of trademark rights in several solution washing brands, including the brands known as “Breeze” and “Radiante”, which are currently being marketed and distributed in Trinidad and Tobago by Unilever Caribbean Limited (UCL).”
The note added, “In anticipation of the local transactions arising out of this proposed divestment, the board of directors of UCL on September 11, 2025, approved the submission of an application to the Trinidad and Tobago Fair Trading Commission to satisfy the regulatory requirements arising from the proposed transfer of the brands “Breeze” and “Radiante” in the Trinidad and Tobago market.”
Notably, the board of the Fair Trading Commission is still to be appointed.
In the absence of the FTC board, several business transactions remained pending the regulatory requirements including the recent acquisition of restaurant management company Prestige Holding by the Agostini Group.