Tele­com provider C&W has of­fi­cial­ly changed its name to Lib­er­ty Caribbean.

Ac­cord­ing to a state­ment on Sat­ur­day morn­ing, the evo­lu­tion in name aims to strength­en align­ment with par­ent com­pa­ny Lib­er­ty Latin Amer­i­ca "un­der­scor­ing a re­newed fo­cus on sup­port­ing the dig­i­tal trans­for­ma­tion of the re­gion."

In tan­dem, the com­pa­ny’s C&W Busi­ness brand will tran­si­tion to Lib­er­ty Busi­ness "re­flect­ing a broad­er com­mit­ment to de­liv­er­ing best-in-class en­ter­prise so­lu­tions un­der a uni­fied Lib­er­ty Caribbean iden­ti­ty."

“For well over a cen­tu­ry we have been a vi­tal link across the Caribbean – from the first un­der­sea tele­graph ca­bles in the 19th cen­tu­ry to to­day’s high-speed broad­band, mo­bile, and en­ter­prise so­lu­tions. As Lib­er­ty Caribbean, we em­bark on our next chap­ter with ex­cite­ment and de­ter­mi­na­tion, un­wa­ver­ing in our mis­sion to bring peo­ple to­geth­er and en­rich lives,” said Inge Smidts, Chief Ex­ec­u­tive Of­fi­cer, Lib­er­ty Caribbean.

As Lib­er­ty Caribbean, the com­pa­ny’s day-to-day op­er­a­tions re­main ful­ly in­tact with cus­tomer plans, points of con­tact and ser­vice lev­els con­tin­u­ing with­out in­ter­rup­tion.

“While our cor­po­rate name changes, every­thing our cus­tomers know, and love re­mains the same. Our trust­ed con­sumer brands of Flow and BTC will con­tin­ue un­der their cur­rent names, and our day-to-day op­er­a­tions, cus­tomer ser­vice chan­nels, points of con­tact, and ser­vice agree­ments re­main un­changed,” added Smidts.