Despite easing geopolitical tensions in the southern Caribbean, tour operators say the 2026 Carnival season has failed to deliver growth, with some reporting worse performance than in 2025. Industry leaders warn that Trinidad and Tobago continues to miss opportunities to position Carnival as a marketable tourism product.
Incoming Tour Operators Association president Lorraine Pouchet told Guardian Media that operators were not seeing the usual surge in bookings typically associated with Carnival.
“Some tour operators are saying they have less business than last year,” Pouchet said.
She explained that the visitor profile has shifted from organised groups to individuals or very small parties, making it more challenging for operators to plan and sustain tours.
“There is an absence of groups — more individuals, or perhaps two or three persons requesting a tour. Operators who provide transport for transfers to and from events face a serious challenge in traffic, which impedes professional delivery of tour services,” she said.
Traditionally, operators would see organised groups arriving weeks before Carnival Monday and Tuesday, staying several days after mas to explore local attractions. However, Pouchet said this pattern has been weakening for years, largely because Carnival is not being marketed as a full tourism product.
“We don’t market it as part of a tourism product, just as Carnival. We were getting some traction when we promoted tours before Carnival week. But most visitors now fly in Wednesday or Thursday before Carnival and leave on Ash Wednesday or the Thursday after,” she said.
The decline in demand has been compounded by uncertainty over regional security. Operators reported cancellations during periods of heightened geopolitical tension between the United States and Venezuela.
“It affected all of us because people were hesitant. They waited to confirm bookings, watching the news, and then often changed their minds. No one wants to travel into a volatile area,” Pouchet said.
The weak season has been felt at the operational level. One tour operator described business as “very poor,” noting that he would normally be fully booked in the days following Carnival, when visitors typically explore the country after playing mas.
Devindra Harnarine, owner of Just Trippin, said demand for tours had collapsed compared with previous years, even though popular destinations remained unchanged.
Among the attractions visitors usually seek are Paramin, Maracas Beach, Down De Islands, Avocat Waterfall, Marianne Gorge, Paria Waterfall, Aripo Waterfall, and Rio Seco Waterfall.
“This year, I only have one potential tour for next week and one Paramin tour booked for Saturday,” Harnarine said.
Transport operators reported steady outcomes, with Carnival normally generating reliable work through airport transfers and transport to fetes and events. Many of his usual clients returned, and he was able to meet colleagues at airports and events.
Pouchet said the Association was working with the Ministry of Trade, Investment and Tourism to improve international promotion of the destination.
Earlier this week, Minister of Trade, Investment and Tourism Satyakama Maharaj highlighted Carnival as an immersive cultural experience, though official visitor data for the season is not yet available.
Industry stakeholders noted that repeat visitors often bypass organised tours, reducing economic benefits for operators. Tourism Industry Association chairman Charles Cavalho said this pattern limits Carnival’s overall value to tourism businesses.
He called for stronger marketing, access to new international markets, and an expansion of accommodation stock. Cavalho also said the country had missed opportunities to leverage global attention during recent geopolitical events to promote Trinidad and Tobago as an appealing destination.—KF
