JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web browser. It makes web pages functional for specific purposes and if disabled for some reason, the content or the functionality of the web page can be limited or unavailable.

Friday, June 13, 2025

Apex, CWI renew sponsorship of West Indies men’s teams

by

Sport Desk
22 days ago
20250522
The Apex brand will continue to feature prominently on the gear of the West Indies men’s teams.

The Apex brand will continue to feature prominently on the gear of the West Indies men’s teams.

ST JOHN’S, An­tigua – Apex Group Ltd will con­tin­ue to spon­sor the West In­dies men’s teams for at least the next few months fol­low­ing the re­new­al of its part­ner­ship with Crick­et West In­dies (CWI).

In a re­lease is­sued on Wednes­day, CWI an­nounced that the part­ner­ship had been ex­tend­ed from May 21 to June 5, which will see the Apex brand fea­ture promi­nent­ly on the front of the “Men in Ma­roon” team shirts as they com­pete in six One Day In­ter­na­tion­als and six T20 In­ter­na­tion­als across Ire­land and Eng­land.

Be­yond brand vis­i­bil­i­ty, the part­ner­ship al­so in­cludes ex­cit­ing fan and em­ploy­ee en­gage­ment ini­tia­tives.

Se­lect­ed Apex em­ploy­ees will en­joy ex­clu­sive ac­cess to team train­ing ses­sions in Dublin and Lon­don, of­fer­ing a be­hind-the-scenes ex­pe­ri­ence with the West In­dies squad.

Ad­di­tion­al­ly, CWI and Apex will col­lab­o­rate on the de­vel­op­ment of in­no­v­a­tive dig­i­tal con­tent, spot­light­ing play­er per­for­mance and unique mo­ments from the tour.

This cre­ative part­ner­ship aims to deep­en fan en­gage­ment and am­pli­fy the reach of West In­dies crick­et across dig­i­tal plat­forms.

Chris Dehring, CWI’s chief ex­ec­u­tive of­fi­cer, wel­comed the con­tin­ued al­liance, high­light­ing Apex’s en­dur­ing com­mit­ment to West In­dies crick­et since the part­ner­ship be­gan in 2021.

“Apex has proven to be an out­stand­ing and con­sis­tent part­ner, align­ing its glob­al brand with the strength, pas­sion, and lega­cy of West In­dies crick­et.

“Their con­tin­ued in­vest­ment re­flects con­fi­dence in our team and our re­gion­al brand. With the Apex lo­go once again front and cen­tre, we an­tic­i­pate sig­nif­i­cant glob­al vis­i­bil­i­ty and mu­tu­al val­ue,” Dehring said.

Mean­while, Apex Group’s founder and CEO, Pe­ter Hugh­es said he was al­so pleased to con­tin­ue part­ner­ing with CWI.

“We’re pleased to re­new our part­ner­ship with the West In­dies crick­et team, an icon­ic pres­ence in glob­al sport.

“This col­lab­o­ra­tion of­fers a unique op­por­tu­ni­ty to con­nect with di­verse au­di­ences in­ter­na­tion­al­ly and cel­e­brate our shared val­ues of per­for­mance and re­silience, while al­so sup­port­ing the Caribbean’s next gen­er­a­tion of tal­ent,” Hugh­es said.

“We look for­ward to some ex­cit­ing match­es and sup­port­ing the team through­out the up­com­ing tours.”

CMC


Related articles

Sponsored

Weather

PORT OF SPAIN WEATHER

Sponsored