In to­day’s world, there are sev­er­al schools of thought and per­haps ide­olo­gies which would im­ply from the face of it, that the en­ter­tain­ment-based in­dus­tries, in­clu­sive of cul­ture, the arts and the event-based eco­nom­ic ac­tiv­i­ties, can­not be linked suc­cess­ful­ly to any­thing sus­tain­able in the least bit.