Even though the number of television stations has increased, it has been six years since a popular local drama series has been aired in T&T.
This may not be for a lack of audience interest. Trending statistics from viewership surveys such as the recently concluded bi-annual MediaTrak report done by Market Facts and Opinions illustrate that audience demand for local products on local television (versus cable) is on the rise.
It also may not be for a lack of local TV projects. The Film Co (TTFC) confirmed that over 32 television project applications for its various funding programmes have been received (and some partially funded) over the short eight-year history of the agency's operations.
In a specialized call for television pilots in 2014, ten TV show applications were received, four of which received partial funding. One of these four TV show projects is The Apartment, scheduled to be aired on CCN TV6 later in 2015.
The TV series is led by former Synergy TV personality and producer Verena Boodoosingh, powered by PWTM Productions and executive produced by Pauline Mark.
The Apartment is a half-hour, eight-episode dark comedy/ drama that explores the lives of three roommates (played by Boodoosingh, Mark, and Jamie-Lee Phillips) living together in an upscale apartment in north Trinidad.
The Apartment will explore the lives of these three women along with the different people who inhabit their emotional and physical living space.
It also stars several familiar faces–such as Simone Harris and Karla C Gonzales, both of whom had roles on Westwood Park, along with theatre veteran and T&T cultural ambassador Rhoma Spencer–and fast-rising newcomers Brett Bengochea and Russell Wilkinson-Taitt.
The series has already received support from corporate T&T in the National Lotteries Control Board (NLCB) and Massy Stores. Other corporate investors are encouraged to consider the project.
"I remember all those shows: Sugar Cane Arrows, No Boundaries, Calabash Alley and, of course, Westwood Park. All these productions represent the foundation of our television industry and I am aiming for The Apartment to join those ranks." said Mark.
"I think local viewers can look forward to an exploration of familiar themes like friendship, sisterhood, identity, romance, love and family life. Make no mistake, the subject matter is serious and gets very dark in exploring the skeletons in the closets of these characters such as alcoholism in women, self-esteem, self-harm, and the dreaded issue of 'quarter life crisis', but the delivery will be completely comedic and entertaining."
Mark confirmed that The Apartment TV series is set to begin production after Carnival and will be ready for airing from July 2015.
www.theapartmenttvshow.com and facebook.com/TheApartmentTVseries
hashtag crickets?
At any time, the average Trini viewer can excitedly Tweet, Facebook and Whatsapp the latest news on the hundreds of popular US and UK TV show premieres and new seasons. However, if one wants to have a similar discussion on what is popular among local narrative TV shows, it is a true indication to the barren wasteland of local drama TV programming when one has to go back over 20 and in some cases 40 years to reminisce.
For many viewers, the golden age of local drama series on television falls within the 1970 to late 1980s period. Back then, government-owned TTT reigned supreme as the nation's only broadcaster and aired several beloved classic titles such as Calabash Alley (1970), Who the Cap Fits (1977), Morral (1979), Turn of the Tide (1984), No Boundaries (1985-1987) and Sugar Cane Arrows (1988).
Other local drama TV shows popular during that time include the four-part half-hour drama series Epiphany (1981) produced by Banyan Ltd and starring Martina Laird, Tony Hall and Christopher Pinheiro, the 1983 made-for-TV movie The Rig and shorter, TV pilot-format dramatic shorts such as The Music of the Street (1995) and Walk Like a Dragon (1997).
As T&T entered the 20th century, the television landscape changed on Independence Day of 1991 (August 31st) with the launch of TV6, which became the first independently operated television station in the English speaking Caribbean.
During this transition of the local television industry, the popularity of local narrative series never waned and local appetites were satiated with an unprecedented six seasons of legendary narrative drama series Westwood Park.
Wildly popular and still commercially successful to date, the Westwood Park series, produced by Danielle Dieffenthaller, ran a whopping 80+ episodes from 1997 to 2004, initially broadcast on TTT and then eventually moved to the then-newcomer CCN TV6.
Privately-owned Gayelle Caribbean (Gayelle TV, Gayelle the Channel), born out of the original Banyan production company, also offered shows such as Philomena and Snacks during the height of its popularity between 2004- 2008, which were themed, largely unscripted and actor-improvised storylines with engaging characters.
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After the end of Westwood Park, the age of regular local narrative programming seemed to slow down. In 2008, the first and only season of The Reef, also produced by Dieffenthaller, was aired on CTV, the successor to TTT.
