A shared com­mit­ment to com­mu­ni­ty well-be­ing took cen­tre stage on Sep­tem­ber 26, as Cream­ery Yo­gurt and the T&T Can­cer So­ci­ety (TTCS) of­fi­cial­ly an­nounced a new part­ner­ship aimed at rais­ing funds and aware­ness in the fight against can­cer.

At a press con­fer­ence in Port-of-Spain, rep­re­sen­ta­tives from both or­gan­i­sa­tions un­veiled an im­pact­ful ini­tia­tive: for every tub of Cream­ery Yo­gurt pur­chased, $0.50 will be do­nat­ed to the T&T Can­cer So­ci­ety.

The col­lab­o­ra­tion forms part of Cream­ery Yo­gurt’s broad­er mis­sion to sup­port caus­es that di­rect­ly im­pact the lives of cit­i­zens and un­der­scores the brand’s ded­i­ca­tion to fos­ter­ing health­i­er com­mu­ni­ties.

Speak­ing at the launch, Anas­ta­sia Pick­er­ing, brand man­ag­er for the Cream­ery range of prod­ucts, de­scribed the part­ner­ship as a nat­ur­al ex­ten­sion of the com­pa­ny’s val­ues.

“At Cream­ery, we be­lieve well­ness ex­tends be­yond what’s on the shelf—it’s about nur­tur­ing a health­i­er, stronger so­ci­ety,” she said. “Part­ner­ing with the TTCS al­lows us to con­tribute mean­ing­ful­ly to the fight against can­cer while en­cour­ag­ing health­i­er lifestyle choic­es. Every tub pur­chased is now more than a de­li­cious treat—it’s a step to­ward hope, re­search, and sup­port for those af­fect­ed by can­cer.”

Rep­re­sent­ing the TTCS, Liza Yu­nis, trea­sur­er of the board of di­rec­tors, wel­comed the ini­tia­tive as a sig­nif­i­cant boost to the or­gan­i­sa­tion’s on­go­ing pro­grammes.

“The TTCS has been at the fore­front of can­cer ed­u­ca­tion, screen­ing, and pa­tient sup­port for over five decades,” Yu­nis not­ed. “This part­ner­ship with Cream­ery Yo­gurt helps us con­tin­ue our work and ex­tend our reach across com­mu­ni­ties na­tion­wide.”

Al­so ad­dress­ing the me­dia, Marć Clarke, mar­ket­ing man­ag­er at Had­co Ltd, lo­cal dis­trib­u­tor of Cream­ery Yo­gurt, em­pha­sised the im­por­tance of pub­lic–pri­vate part­ner­ships in dri­ving so­cial im­pact.

“This ini­tia­tive re­flects what we stand for at Had­co—us­ing our plat­forms and part­ner­ships to make a pos­i­tive dif­fer­ence,” he said.

“By sup­port­ing the TTCS, we are em­pow­er­ing con­sumers to join this fight with every pur­chase, prov­ing that small ac­tions can lead to big change.”

The part­ner­ship of­fi­cial­ly launch­es on Oc­to­ber 1 and runs through No­vem­ber 30, with all funds raised go­ing di­rect­ly to­wards TTCS’s can­cer aware­ness cam­paigns, ear­ly de­tec­tion pro­grammes, and pa­tient sup­port ser­vices.

For more in­for­ma­tion, con­sumers can vis­it Cream­ery Yo­gurt on In­sta­gram and Face­book, or check with re­tail­ers na­tion­wide.