Nigel Teles­ford

Fans of US-based so­ca star Lyrikal (De­von Mar­tin) kicked off their shoes and em­braced the Car­ni­val spir­it mid-year dur­ing a spe­cial un­plugged live ses­sion held at The Bun­ga­low Restau­rant and Bar last week.

Lyrikal re­turned to T&T to of­fi­cial­ly launch the Cam­pari Red Pas­sion cam­paign af­ter be­ing ap­point­ed as the new Cam­pari Am­bas­sador in Feb­ru­ary.

Start­ing his hour-long set with a rous­ing ren­di­tion of his 2024/2025 re­lease, “Dotish” on the Tilden Hall Rid­dim, Lyrikal tried to de­liv­er more sub­dued ver­sions of his many hit sin­gles, but the au­di­ence full of fe­male ad­mir­ers re­fused to keep calm.

“The kind of en­er­gy his songs pro­duce and in­voke in my body,” said one fe­male pa­tron. “I’m sor­ry, but there’s no way I could just sit still and lis­ten all calm and qui­et. His mu­sic brings out the Car­ni­val an­i­mal in me!”

Lyrikal was all smiles on the night as he took the stage ahead of his up­com­ing “Hap­py Place” event sched­uled for Restora­tion Plaza in Brook­lyn, New York.

More than just a cam­paign, the Red Pas­sion launch is a cel­e­bra­tion of the art of blend­ing flavours, ex­pe­ri­ences and bold choic­es. Launched on May 29 at The Bun­ga­low in St Clair, Cam­pari in­vit­ed con­sumers to tap in­to their ad­ven­tur­ous spir­it and un­leash their in­ner cre­ativ­i­ty, re­defin­ing what it means to en­joy a cock­tail.

“With this cam­paign, we’re en­cour­ag­ing peo­ple to ex­press them­selves through what they cre­ate in a glass with Cam­pari,” said re­gion­al mar­ket­ing man­ag­er for Cam­pari, There­sa Hig­gins-Ed­wards.

“This cam­paign is about mak­ing every mo­ment your own and em­brac­ing the bold, the un­ex­pect­ed, and the per­son­al.”

Known for its vi­brant red hue and un­mis­tak­able bit­ter-sweet pro­file, the Cam­pari Red Pas­sion cam­paign urges con­sumers to ex­per­i­ment with their own unique mix­es of Cam­pari and their favourite chasers.

“Every­one has a dif­fer­ent taste, a dif­fer­ent sto­ry, and we want that to shine through,” added AM­CO’s brand man­ag­er for JWray & Nephew prod­ucts here in Trinidad, Nichelle Grey-Smith.

“Whether it’s Cam­pari and pineap­ple, grape­fruit so­da, or the clas­sic Cam­pari Or­ange, there’s no wrong way to en­joy our aper­i­tif and we’re mak­ing it even eas­i­er to cel­e­brate this re­fresh­ing taste with us.”

To make it easy for con­sumers to dive in, Cam­pari rec­om­mends start­ing with one of its sig­na­ture mix­es: Cam­pari Or­ange, Cam­pari Pineap­ple, or Cam­pari & Grape­fruit So­da. Each mix of­fers a re­fresh­ing, ap­proach­able en­try point to the Cam­pari ex­pe­ri­ence, which is ide­al for those look­ing to try some­thing new and ex­cit­ing.

The Red Pas­sion move­ment will con­tin­ue this com­ing week­end in cen­tral Trinidad with Er­phaan Alves per­form­ing at the Nice Place in Cou­va on Sat­ur­day from 7 pm. At­ten­dees will dis­cov­er a vi­brant and new way of ex­pe­ri­enc­ing Cam­pari and are en­cour­aged to fol­low their so­cial me­dia pages for fun com­pe­ti­tions, con­tent from the launch se­ries, and reg­u­lar up­dates on all things Cam­pari.

“We want to build a com­mu­ni­ty that cel­e­brates bold ex­pres­sion and cre­ative en­er­gy,” said Hig­gins-Ed­wards. “Come on out and cel­e­brate with us. Raise your glass and let your Red Pas­sion shine.”