Spon­sored Ar­ti­cle

Mas­ter­card, the glob­al tech­nol­o­gy com­pa­ny in the pay­ments in­dus­try, set foot in Trinidad and To­ba­go last year by open­ing its first of­fice in the coun­try. Im­me­di­ate­ly af­ter their mar­ket launch, Mas­ter­card be­gan to sup­port the lo­cal arts and cul­ture in­clud­ing the re­cent­ly con­clud­ed Car­ni­val 2023.

For this year’s car­ni­val, Mas­ter­card sup­port­ed TRIBE by be­com­ing an Of­fi­cial Part­ner. TRIBE is one of the largest bands, in what is of­ten de­scribed around the world, as The Great­est Show on Earth.

Danielle Du­mas, Di­rec­tor of Busi­ness De­vel­op­ment, ex­plained best at Tribe’s Las Jam when she shared that Mas­ter­card is con­stant­ly look­ing to con­nect peo­ple’s pas­sions with how they pay.

“Our Fo­cus is al­ways placed on cre­at­ing mean­ing­ful con­nec­tions and dri­ving in­no­va­tion to help en­hance the com­mu­ni­ties of Trinidad and To­ba­go by cel­e­brat­ing the cul­ture of the coun­try through tra­di­tion­al mu­sic, dance, and the­atre.” Du­mas added.

That al­so ex­tends to the coun­try’s most valu­able as­sets, name­ly, its mu­sic, cul­ture, and its stake in the glob­al tourism mar­ket.

Mastercard and Tribe 2023 Carnival partnership.

Through­out Car­ni­val, at­ten­dees had the op­por­tu­ni­ty to par­take in a va­ri­ety of ac­tiv­i­ties and perks, in­clud­ing Mas­ter­card Zones, which were avail­able at pre-car­ni­val events like Blue Range Drinks In­clu­sive, Blue Range Cool­er Fete, and Tribe Ig­nite. Dur­ing the week of Car­ni­val, the Mas­ter­card zones lo­cat­ed in Bliss, Tribe, and Harts fea­tured lunch ar­eas where guests could recharge their phones at the mul­ti­ple charg­ing sta­tions pro­vid­ed. Ad­di­tion­al­ly, on­site make­up artists were on hand to give at­ten­dees a quick face touch-up. Mas­ter­card al­so host­ed zones at post-car­ni­val events, such as Las Jam.

Ad­di­tion­al­ly, the glob­al tech­nol­o­gy com­pa­ny in the pay­ments space al­so host­ed sur­prise pop-up give­aways dur­ing car­ni­val week, by ac­ti­vat­ing lo­cal in­flu­encers who in­vit­ed par­tic­i­pants to en­gage shar­ing what was #Price­less to them about car­ni­val through so­cial me­dia for a chance to win tick­ets and be on the road with Tribe, Bliss, or Harts.

Mastercard and Tribe 2023 Carnival partnership.

Mas­ter­card seeks to bring new and in­no­v­a­tive pay­ment ex­pe­ri­ences to con­sumers and this year’s Car­ni­val was just the op­por­tu­ni­ty to show­case how pas­sion­ate they are about con­nect­ing con­sumers with their in­ter­ests and en­abling them to do more of what they love. It’s all a part of Mas­ter­card’s mis­sion of bring­ing fam­i­lies and friends to­geth­er for mem­o­rable mo­ments in­volv­ing ac­tiv­i­ties such as cui­sine, mu­sic, and sports.

The plan for the fu­ture is to con­tin­ue to sup­port oth­er gen­res of mu­sic, en­ter­tain­ment, and gas­tron­o­my hap­pen­ings in the coun­try as Mas­ter­card in­tends to help the peo­ple of the na­tion ex­pe­ri­ence #Price­less Ex­pe­ri­ences. Mas­ter­card re­mains com­mit­ted to us­ing its re­sources for the bet­ter­ment of hu­man­i­ty as well. Just last year, the glob­al tech­nol­o­gy com­pa­ny in the pay­ments space, in­tro­duced the Touch Card, to help blind and low-sight­ed peo­ple pay with con­fi­dence us­ing touch alone.

Mastercard and Tribe 2023 Carnival partnership.

Be­ing an of­fi­cial part­ner of the TRIBE Car­ni­val was just the first of many oth­er steps Mas­ter­card in­tends to take in Trinidad and To­ba­go to ex­pand its foot­print in the mar­ket and con­tin­ue its mis­sion to sup­port Caribbean dig­i­tal trans­for­ma­tion and the move to­ward be­com­ing cash­less.

Re­mem­ber to look out for the Men­tions and/or Hash­tags #Price­lessToMe, #Price­less @Mas­ter­card­latam and @Mas­ter­card so you don’t miss out on the many ben­e­fits that Mas­ter­card has to of­fer.

Mastercard and Tribe 2023 Carnival partnership.

Mastercard and Tribe 2023 Carnival partnership.