A few stake­hold­ers in the pri­vate sec­tor have joined forces to host a free on­line ini­tia­tive ti­tled: The Pan­dem­ic of Per­for­mance—a we­bi­nar se­ries avail­able to any­one grave­ly af­fect­ed by the COVID-19 pan­dem­ic.

The re­gion­al ini­tia­tive which would be pre­sent­ed in the form of themed work­shops, aimed at guid­ing small busi­ness­es and the lay­man on how to turn ad­ver­si­ty in­to per­son­al and pro­fes­sion­al ad­vance­ment is the com­bined brain­child of three en­ti­ties—Guardian Group and Ross Ad­ver­tis­ing/Re­Think, in col­lab­o­ra­tion with the Uni­ver­si­ty for Peace (UP), es­tab­lished by the Gen­er­al As­sem­bly of the Unit­ed Na­tions.

Over two weeks be­gin­ning on April 21, the team will host a se­ries of we­bi­na­rs fo­cus­ing on en­tre­pre­neur­ship, brand­ing, and in­spi­ra­tion.

In a vir­tu­al meet­ing Fri­day, the or­gan­is­ers ex­plained the ini­tia­tive was made ac­ces­si­ble to the pub­lic as many were re­al­ly strug­gling to ad­just or even sur­vive dur­ing the glob­al cri­sis.

Ayesha Bou­caud-Clax­ton Head of Group Brand­ing and Com­mu­ni­ca­tions at Guardian Group said the ini­tia­tive was built up­on three pil­lars— men­tal health, in­no­va­tion and cre­ativ­i­ty, and en­tre­pre­neur­ship and brand­ing.

The we­bi­na­rs will be fa­cil­i­tat­ed by a group of in­ter­na­tion­al­ly renowned thinkers along with the lo­cal founder of Re­think and the In­tang­ien­ce ini­tia­tive, Ernie Ross —all of whom will take par­tic­i­pants through the re­shap­ing, re­tool­ing, and re­set­ting of their emo­tion­al, men­tal and pro­fes­sion­al ca­pac­i­ties. Some par­tic­i­pants, if nec­es­sary, would even have the op­por­tu­ni­ty of re­serv­ing in­di­vid­ual ses­sions. And there was no lim­it to the num­ber of cours­es en­gaged by any one in­di­vid­ual. Par­tic­i­pants on­ly need­ed to vis­it www.in­tang­ien­ce.com to reg­is­ter.

Ross dur­ing his con­tri­bu­tion said every­one had a need, be it per­son­al or pro­fes­sion­al, and iden­ti­fy­ing that would help in ad­dress­ing what was im­por­tant.

“Whether you are a house­wife try­ing to turn your busi­ness around, you lost a job, you’re an emerg­ing brand or busi­ness strug­gling to sur­vive in these try­ing times. Or you’re an in­di­vid­ual…even a young per­son try­ing to fig­ure out, how do I be in­no­v­a­tive with these cir­cum­stances. We’ve care­ful­ly spared no ex­pense in bring­ing some of the world’s best in this par­tic­u­lar re­gard.”

He said it was high time the play­ing field was lev­elled and via the Pan­dem­ic of Per­for­mance we­bi­nar se­ries, the “small man” when it came to emerg­ing busi­ness­es, would have ac­cess to the In­tang­ien­ce method­ol­o­gy that would help them to thrive even in times of cri­sis.

For par­tic­i­pants in need of shift­ing, re­align­ing, re­dis­cov­er­ing, or re­defin­ing their ed­u­ca­tion­al pos­si­bil­i­ties as the world changes, that’s where the Uni­ver­si­ty for Peace comes in.

In her brief pre­sen­ta­tion, Ju­lia De­lafield Co-di­rec­tor at UP Cen­ter for Ex­ec­u­tive Ed­u­ca­tion said, she be­lieved the Pan­dem­ic of Per­for­mance ini­tia­tive was not on­ly time­ly but very use­ful to the Caribbean.

“We be­lieve that the Pan­dem­ic of Per­for­mance will have a huge im­pact on the Caribbean re­gion in these very dif­fi­cult times, of which we are in very dire need. The uni­ver­si­ty is proud to be a part of this ini­tia­tive and be able to work with­in the re­gion for a bet­ter fu­ture,” said De­lafield.