The Cable and Wireless Communications (CWC) announcement its plan to acquire Columbus International (Columbus) signaled a major turning point for the Caribbean telecommunications sector. The estimated at US$3 billion CWC deal is the largest of several recent acquisitions and part of a wider trend of market consolidation taking place in the region's telecommunications sector.
These developments are consistent with trends in the global telecommunications industry. Convergence of fixed and mobile networks, increasing content consumption, and Internet traffic growth are driving requirements for higher bandwidth, more robust networks and greater flexibility in content delivery.
The appetite for data takes many forms; from streaming movie, TV and video services like Netflix, Hulu and YouTube; video conferencing tools like GoToMeeting and Skype; online radio services like Pandora, TuneIn, and iTunes Radio; data backup and file sharing services like DropBox and GoogleDrive; to instant messaging, voice over IP, mobile apps, photo sharing and a slew of other applications that translate electronic data into meaningful consumer value.
The new normal
In response, telecoms operators around the world and those in the Caribbean must seek ways to increase capacity by building and acquiring terrestrial and submarine networks and content delivery channels to cope with and capitalise on rapidly growing consumer demand for digital content.
There is, however, a major point of distinction between what is taking place in developed markets like Europe and the US, and what is being experienced in the Caribbean. In the Caribbean multinational telecommunications players are able to make and execute their investment and convergence strategies largely beyond the scrutiny of national competition laws and policies.
The CWC/Columbus deal is a case in point. The deal was negotiated in the UK and US and the first time most regulators in the Caribbean heard of it was when it was announced on the London Stock Exchange. CWC and Columbus have since been giving national governments and regulators information on a bilateral, piecemeal basis. This approach minimises the opportunity for collective analysis of the acquisition and its implications.
Meanwhile, Digicel, the region's largest mobile provider and CWCs most significant competitor, has been making loud calls for the proposed transaction to be "considered in the context of a transparent and fair process sponsored by the relevant agencies with responsibility for these matters." Yet Digicel's own recent acquisitions and its larger regional investments have been anything but transparent.
Regional challenge, regional response
Against this backdrop, the Caribbean Telecommunications Union (CTU) has called for a special meeting of regulators, economists and industry experts to address the region-wide concern regarding the proposed acquisition specifically, the state of the Caribbean telecommunications sector generally, and the wider implications for regional development.
The CTU is an inter-governmental treaty organisation responsible for developing policy and recommending approaches to telecommunications and Information and Communication Technology (ICT) for the region. The organisation plays a key role in advising Caribbean governments and regulators and helping them understand the constantly evolving landscape.
According to CTU Secretary General, Bernadette Lewis, the meeting scheduled for December 10 to 11 in Port-of-Spain is intended to "forge region-wide consensus around the regulatory issues arising from the proposed (CWC) deal and advise Caribbean Community (Caricom) heads of government on specific measures that can be taken to mitigate against the ongoing negative effects of consolidation in the region's telecom sector and to ensure that the Caribbean's consumers are protected."
In a circular to its members, the CTU said that recent developments must be "considered in the context of the gains previously achieved in the liberalization of the telecommunications sector in the Caribbean, particularly as it relates to regional and international connectivity and broadband services."
CTU's actions go beyond the proposed CWC acquisition of Columbus, and beyond Digicel's appeals. The CTU's entry at this juncture is a significant response to a region-wide concern on the state of the Caribbean telecommunications sector generally, and signal of the urgent requirement to define a strong, coherent regional position.
Simply put, only a multilateral approach will be effective in engaging multinational players. The wider regional socio-economic implications of issues ranging from service, pricing, employment impact, infrastructure investment and data security to national competitiveness and investment attractiveness can be easily obscured if discussions and responses are too narrowly defined by national interests, existing policy, or outmoded legislation.
The CTU's intervention is receiving strong support from the Organisation of Eastern Caribbean States (OECS), a nine member grouping comprising Antigua and Barbuda, Commonwealth of Dominica, Grenada, Montserrat, St Kitts and Nevis, St Lucia and St Vincent and the Grenadines, Anguilla and the British Virgin Islands.
According to Director General of the OECS, Dr Didacus Jules: "There is an inherent danger in governments and national regulators only entertaining bilateral talks with CWC and Columbus executives. The priority of individual governments to protect local national interests must be balanced against the need to simultaneously safeguard regional interests."
The Eastern Caribbean Telecommunications Authority (ECTEL), the agency responsible for regulation of the sub-region's telecom sector, is taking steps in the right direction. It has acted as a voice for the sub-region, cautioning that consolidation in the sector could potentially result in a negative impact on competition, and reduce choice by consumers of both services and service providers.
It remains to be seen if the CTU will be as successful in galvanising the wider Caricom grouping into a common position. However, if all the CTU achieves is sensitising governments and regulators and highlighting priority areas for consideration, it will be worthwhile.
Opportunity to evolve
In the midst of the market consolidation and regulatory deficiencies it has exposed, there is a real opportunity for the region to evolve. In the evolution, the region's stakeholders must be the primary architects.
The need for comprehensive Caribbean debate on this subject is just one element of the solution.
The second key is to define and execute a more coherent development agenda for the sector that is better aligned to the region's vision for its future. This especially important given the fact that shareholding in the major telecommunications providers in the region is still largely controlled by individuals and entities external to the region.
It is reasonable to expect that the multinational companies shareholders' primary focus is on maximising returns on their investments. They have no particular compulsion to evaluate or address regional concerns from the perspective of Caribbean stakeholders who will be directly impacted. The responsibility falls to Caribbean governments, regulators and other stakeholders to make their voices heard, and to take informed action.
Caribbean governments and regulators must therefore act in concert to meet the challenge of multinational-led market convergence. This is the best way to limit the damage it can otherwise impose upon regional economies and, at the same time, chart a course for a more connected Caribbean
Bevil Wooding is an internet strategist with Packet Clearing House (www.pch.net) an international non-profit organisation responsible for providing operational support and security to critical Internet infrastructure, including Internet exchange points and the core of the domain name system. Follow on Twitter: @bevilwooding
