Sir Ronald Cohen has asked the British government to contribute 300 million pounds from unclaimed bank assets to an organisation focused on social finance. This organisation will act as a wholesaler of capital to the social sector. For these sorts of institutions to succeed, talent needs to be attracted into the social entrepreneurship arena. Social investment is the way for people with business backgrounds to show that business principles can serve as a multiplier for philanthropy. Applying the analytical skills and methods taught at Harvard Business School to the solution of social enterprise is absolutely fundamental to this effort. "Thirty years ago, if you'd talked about the potential impact of entrepreneurship, (in Europe) people would say you're crazy. Today, the same is true of social entrepreneurship." Sir Ronald M Cohen
In addition to social entrepreneurship, broad-reaching public policies are needed. While social entrepreneurship is important, in Professor Summers's view, the small-scale successes of social entrepreneurship will not on their own have a large enough impact on society. In addition to the efforts of social entrepreneurship, broad-reaching public policy is needed to make society's fundamental systems, like education and health care, work more effectively. (When people discuss policies and reforms, they often focus on the poor. Professor Summers encouraged focusing on the middle class.
This group doesn't want handouts; it simply wants the opportunity to compete.) However, one of the barriers to the implementation of public policies to address the negative consequences of market capitalism is that such policies are often not widely supported by the business community. Too often, members of the business community are narrowly focused on advancing the specific issues relevant to their own short-term interests. They push to lower taxes, pursue specific tax breaks, or lobby for a particular issue. In these ways, business actually makes it more difficult to address society's larger, long-term interests. The business community and usiness leaders must acknowledge the need for public policy to address the issues that threaten the future of capitalism. Businesses must look beyond their narrow, short-term interests toward what is good for society and for their businesses in the longer term.
"We need public policy that makes sure that every kid has a chance to have an education, that does something about big urban school districts, and that makes a healthcare system that generally works."
Lawrence H Summers
There are many ways businesses can address social problems, while still satisfying their own self-interest. Businesses should seek profit opportunities in places that also make a broad societal contribution. By employing a lens that focuses on doing well (financially) by doing good(for society), many attractive opportunities are likely to be discovered. Specific examples include
Employing the disadvantaged. Businesses are uniquely positioned to create independence for people through jobs. When the government provides unemployment benefits, it creates dependency instead of giving people a chance. Some companies have elected to locate in economically troubled areas. In many cases, they find workers who are better and lower-cost than if the business were located in a "fashionable" place to live.
"People don't want charity; they want a chance."
Sir Ronald M Cohen
Environmental initiatives. Some of Harvard's highest return investments have been stimulated by looking at environmental issues like better insulating a building. These types of projects had a three-year payback period, while also benefiting the environment.
"Make sure that no stone goes unturned in terms of seeking profit opportunities in the places that are also making a broad societal contribution."
Lawrence H Summers
Professor Michael Porter will be visiting Trinidad for a one-day conference on March 25, 2011, entitled: Competitiveness and Development for Growth. The conference will take place at the Hyatt Regency Hotel, Port-of-Spain and is hosted by the Arthur Lok Jack Graduate School of Business.
www.dlictt.com or call us at 868-645-6700 ext 316 or email us at conferencing@gsb.tt for more information.
